...das trägt man jetzt so!
Tradition in connection with trends and home sweet home.

Solution

The german sentence "bei uns trägt man das so!" is normally used in the fashion scene, which means "this is the actual trend in this region. also you can use the word "trägt" (carry) for carrying the 4-pack (handgepäck)... it shows the connection to the home and can be used for other places and cities to set a new trend.