wearing the büble hat
Drinking beer is a part of german culture. different people wearing proudly büble head (here as a sketch)

Solution

POSTERSCAPMPAIGN to let the hat be "cult"

A REAL HAT IS PLACED.....
To introduce the hat, it will be placed withe the claim at very lovely places to chill, or to relax, very interesting cultural places.
If you find the hat you get the possibility to come in the BÜBLE community, the HATCULTURE which give you Culturally interesting Infos, or you can win a price, invitations to partys.....

BÜBLE THE CULTURE GUIDE

With this BÜBLE could develop to the CULTURE GUIDE all over.



subline : KLUTURGUT MIT HUT oder
DIE NEUE HUTKULTUR....(the new hatculture)



claim : Mia setzn noch oan drauf (credits to JANNE)