Its about reminding or showing for being with everyone's life for so long now that it is considered as a tradition.
Like the tradition theme - but how will you show it besides the hat in your campaign - still missing your main concept here.
keep working! I like the slogan 'Its tradition'. Your label is also quite interesting. I'm sure there's more to explore!
The design is awesome but you need a campaign concept.
Thank you for the feedback, I will work on a campaign. To with this concept i wil need elements which represent tradition.