Finde das Büble!
Throughout towns, there are posters with Büble Bier, but surprisingly, Büble is missing from the label!
In public transport and on the doors are placed hangers which confirms that Büble is missing from the label and he must to be found! (more details about Büble, you could find on www.BübleBier.de, or on the Facebook fanpage )
After some days, cardboard cutouts of Büble appears on the city streets, subway, etc� Also, stickers with Büble are attached everywhere (on www.BübleBier.de, or on the Facebook fanpage you will find a map, indicating where you can find Büble in the city).
People will make photos with Bubble and will upload them on the Facebook Fanpage. There will be a contest. Most voted photos will receive prizes.
Each sticker or cardboard figurine will have a code. The consumers will interact directly by sending a SMS with this code to a short number. They will be rewarded for the fact that they have found Büble. The major advantage of this campaign step 2WAY is the realization of a database of customers. By its nature this type of service is perfect for any form of recruiting new customers.