I have worked with the child's image ("Buble"), changing the beer mug to a contemporary twist (tech products), keeping the identity of the land and adding a variable for the rest of the project.
This variable (the tech products) shows details of past (bottom) through a filter of current style, for the eyes of the new generation.
And, like a start ... the tradition continues.
Neue tradition, a drinkable contradiction.
Added web for photo contest purpose, the contest consist in adding details of contemporary photos over the old photos from family, trying to obtain the "neue tradition" essence.