The concept started with the desire to promote Büble beer in a dynamic way that is detached from the local area (without neglecting it) and head toward the consumer market, the big cities.
To get this dynamic environment is to use the background, the visual image is simple, but communication is done through dynamic movement of Büble.
The most attractive is to put curiosity at work, that each of the clients to discover, test and last but not least to see what's different about this beer -> is tradition, which now even comes to their town.
The combination of beer promotion, distribution and testing make them a jukebox to be a feasible solution in this regard, as a start to a campaign.
HD video : http://vimeo.com/20871886