Good single ideas (like the AR code), but I miss an overall concept...
Büble's World!
Das Konzept beruft sich auf den Kult-Status des Büble Biers.
"Der Ausdruck Kult bezeichnet in der Umgangssprache anerkennend eine Qualität, die Kulturphänomene in einem speziellen Anhängerkreis gewinnen können." Zitat Wikipedia
Das Wort KULT wird zwangsläufig auch mit 'Szenen' in Verbindung gebracht.
Die Plakate zeigen, dass das Büble Bier nicht nur auf eine Szene zielt, sonder generell auf alle. Die darauf abgebildeten Personen tragen dabei ein Allgäu T-shirt um die Traditionsverbundenheit zu zeigen.
Das musikalische Projekt funktioniert ähnlich... verschiedene Kulturen treffen aufeinander... Underground Punk meets Allgäuer Blaskapelle meets Electro DJs Büble ist für alle da. Büble verbindet.
Das AR Projekt hat eben auch diesen Faktor... Man bedenke... Die Person kauft ihr erstes Bier in einer Szenedisco und wird dann in ein uriges Wirtshaus geschickt... Kulturen treffen aufeinander. Oder ein alteingesessener Bauer muss sich in einem Punk-Schuppen das nächste Bier holen.
Oh, danke für die ausführliche Antwort. :o) Also Büble verbindet. Schade, dass du das nicht weiter ausgearbeitet hast. Den Grundgedanken finde ich echt gut. Da hätte man auch ne schöne Plakatkampagne draus machen können, in der du wirklich den Punk im Wirtshaus zeigst, oder den bärtigen Bayern in ner Szene-Kneipe. Momentan würden deine Plakate mit jeder anderen Biermarke auch funktionieren... Nächstes Mal fängste besser was eher an. ;o)
The idea is good. But as Janne commented maybe start earlier next time.
@ Janne and Prodeoweb
It wasn't the Plan to have perfect elaborated artworks and posters yet.. We havent had the time or money ... so we had to reduce and get to the heart of it... This is and was meant to be a concept.
Our focus wasn't really on the print campaign by the way. Of course it's a necessary part of the campaign... but our main focus was on the AR and the muscial collaboration + Mix-Station. which are up to the spirit of the time. ... (exploring the new media)
Of course we also thought of the possibility of a punkrocker in an old-school bavarian pub... but that would be too much of a cliché. Everybody is thinking about typical bavarian guys, when they think about Allgäu... and the way we did it, it shows a punkrocker in his natural environment...
Also a raver in a beer tent for example wouldn't be as much of a exciting sight than a punk maybe... and we wanted to show that Allgäu is a cool place and people in many scenes are proud of their roots.
He AlBRown I must say that your idea i svery appealing. Mixing music and beer is always correct, and the radio station is a cool idea. As i understand from the graphic, everyone can make thei own music and track, and then share it through social networks, right? (sorry, but i don´t speak german). Your idea is very good. I just think that some other media to boost the action would have been good too. Anyway, well done!!!
THX!!! Yes, you're right. Mixing music and share it on social networks. But it's just a part of the whole concept. It starts with local bands (play Punk, electronic, hip hop, etc.) and they collaborate with traditional bands (play something like this http://www.youtube.com/watch?v=yG4MouE0E9Y ). Then you can download it on the Büble site. Then elements of the songs are available to rearrange in the beer mix station. Besides this there is also an AR-application (PIC 2) which is connected with another internet application.
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