Because of ZocDoc is an online service I started to develop an online campaign. The ads can be selectively placed on websites that are frequently used by citizens or visitors of New York, Washington and San Francisco.
The basic idea is to present people who have problems regarding a doctor appointment. In one or two sentences they define the problem � can´t get an appointment, are new in town, etc.
The statements should comprise ideally a pun/a funny twist in order to achieve attention and sympathy.
The design is clear and reduced, the colors are ZocDoc grey and blue. The people are masked in a cross � the symbol for medicine.
Additional footage is used for layout purposes only.