My idea is based upon the reasons for the foundation of ZocDoc. It took a lot of time until a doc was found who is able to help. So the time aspect of zocdoc.com is very important. We all know that you cannot await the recovery - there is so much to do! ZocDoc helps you leaving bed more quickly by finding the right doc at the right time at the right place.
The background could be in this context a suddenly leaved unmade bed. This signal underlines the benefit of zocdoc.com and shows visually the goal of using this service�
�recovery is busy. So hurry up via zocdoc.com!
The slogan also allows more visual ideas for a bigger campaign. Concrete ideas will follow...