My Concept is totally focused based. ZocDoc slogan "me4u". with less word I explain my idea. In my concept i want to show that 1. Health is important for you.2. Jocdoc is online doctor who is available 24 hours for you,once need to call you from anywhere & any time. And now no wait for Doctor.3. With fun & love i want to spread this message  thats why i used  "me4 u" and used " dear " word.less word more works.