Doctor's secrets

Solution

This is the first draft for the online campaign: you see an ad with a doctor offering to reveal his/her best kept secret. After a few seconds or if you click the ad to find out the rest of the story the second picture with the slogan "ZocDoc doesn't tell you all their secrets! ... but those you need to know." is displayed and some of the information really found on their site (for that fictional person).
I'll probably add some more ideas for secrets.
The concept could also be used for billboards or posters with the teaser and a reference to ZocDoc's website mentioned to find out more.

Other entries in this project

always here
bonibom
11
44
4.94
TV-Spot
champ80b4
2
45
4.92
Jeeehaaa
phom
3
46
4.92