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Solution

UPDATE

The videos are available now but regrettably in quite low quality because the HQ versions could not be uploaded...

My idea is about two versions to communicate the benefits of zocdoc - get appointments quickly and without stress! Both exaggerate those benefits in a homorous way!


VERSION 1


TOPIC
Zocdoc.com is so fast that you can make an appointment seconds
before the accident happens or you are actually sick...

CLIP
A guy goes along the street. A unknown person with an Iphone tells him that he will have an appointment for the orthopedist. The guy is surprised and goes on...

PRINT
Posters with scenes that show accidents or other reasons for visiting a doc just seconds before they actually happen. Somebody in the background already made an appointment..

.


VERSION 2


TOPIC
It is fascinating how easy and fast appointments are made via zocdoc.com. Everything seems perfect, but what happens if you don`t have a reason to visit any doc?

VIRAL CLIP
A quite crazy guy discoveres the easy and fast way making appointments via zocdoc.com. But now he needs some physical ailments in order to keep these appointments...

WEB
Banner ads that show "crazy" pictures (in context of the clip) which generate attention of the users. They could be linked to the clip(s)...