Greenpeace against cheap meat

Create a key visual for a campaign for transparency about the true cost of cheap meat products. €11,000 prize pool

Create a key visual for a campaign for transparency about the true cost of cheap meat products.

Background

Discount supermarkets in Germany like Lidl and Aldi source and sell extremely cheap meat. Packaging labels deceptively send an affirmative message about the manufacturer’s animal welfare and production practices. But in reality these standards are often violated and consumers are left in the dark about the truth behind the product. Cheap mass meat production has an extremely high impact on local and global environments and causes great animal suffering. Low prices and positive marketing lead to high consumption of mass-produced meat, which is linked to health risks. Cheap prices are also bad news for farmers – many farms have had to close down due to the pressure to mass produce at minimum costs. If consumers are not aware of what cheap meat really costs us, animals, farmers and the environment, they can not make sustainable choices and exercise their ‘monetary vote’. Well-informed consumers are an important first step toward a more sustainable future! Lidl, Aldi & Co. should be responsible for putting the truth about their products out there! This is where we need your help: demand that Lidl and Aldi take on this responsibility!

Task

The project kit contains a lot of information about the catastrophic consequences of industrial meat production and cheap meat consumption – use these arguments to create a key visual for a campaign that calls out Lidl and Aldi on their silence about where their cheap meat comes from. We are looking for a striking key visual that can be used both for viral online campaigns, in print formats and for guerilla street campaigns. Your visual can also be animated in the form of a gif or short video clip, but should ideally still be adaptable to a print campaign.

Some main evaluation criteria are:

  • Creative and engaging visual/text   
  • Scalability to different media (street/print/online campaign)    
  • Confrontative but with good tonality

Tonality

Greenpeace has a history of zesty, confrontative, creative and non-violent campaigning and activism. These attributes are important. Play on the tonality of ‘We’ve had it, folks, stop fooling your customers, make a change!’, embedded in engaging, witty, yet confronting and informative visuals.

Check out the following benchmarks and inspiration:

Audience

We want to call for Lidl and Aldi to be truly transparent about their meat! This campaign should be so catchy that it alerts consumers to question cheap meat and demand Lidl and Aldi to make changes, too.

Timing and Awards

This is your chance to use your design skills to help Greenpeace in their quest for a more sustainable future! You can earn cash prizes from the total award pool of €10,000. This includes 5x€100 Halftime Awards, 5 Client's Choices of €1000 (incl. license fee) and 5x€100 Client’s Shortlist Awards (excl. license fee). Selected Client’s Choice submissions might be used as public art interventions in Germany in the beginning of 2018.

The deadline to have your submission be considered for the Halftime Awards is Wednesday, November 15th, 2017 at 23:59 (Berlin time).

Mandatory

DO:

  • USE THE GREENPEACE LOGO ON EVERY SLIDE AND VISUAL. This is absolutely mandatory for legal reasons. Submissions that don't comply will be immediately removed. Revised ideas may be uploaded again.
  • Please download the Project Kit which contains great research links about the true cost of cheap meat. The Greenpeace logo is provided, as well as a link to Greenpeace Media.
  • All contents of Greenpeace Media are freely available in low resolution! Any watermarked or low-resolution Greenpeace-image you use in your design will be provided for you in full resolution if your idea makes it into the Client’s Choices. While Greenpeace Media is free for you to use, please be sure to mark it as third party material with source links!
  • We have a new way for you to upload your ideas on jovoto, which also means a new way to present them. Want to make the best out of your idea in this project? Then read this blogpost first, and then start brainstorming.

DON’T:

  • Do not use depictions of animal cruelty or suffering, or any other highly offensive materials for your main visual.

Additionally: Some topics of what you should be aware of in this specific project – read the Project Terms for more details.

  • Removal of Ideas: Submissions might be immediately removed from the platform for possible legal infringements by Greenpeace and jovoto or if they do not contain the Greenpeace logo. Revised ideas may be uploaded again.
  • Communication: Throughout the submission and rating phase, submissions may be shared by jovoto and Greenpeace on their communication channels.
  • Third-Party Material/Sources: Please submit ideas
    • for which you own and are able to exclusively transfer the full copyright and image rights
    • or otherwise ensure that you have noted any and all third- party material you used – including the source where it can be found. This refers to all aspects of the submission, meaning not only visual components, but also informative content. Please cite the source/articles of your informational claim.
  • Refinement: In case your submission is chosen as a Client Award, you might be asked to revise your submission during a refinement phase. This means eliminating all third-party/creative commons material and incorporating minor adjustments from the client.  
  • File Format: In case your submission is chosen as a Client’s Award, you will need to supply open layered file formats as well as printable formats (with 300 dpi).

Legal Overview

Here is a brief overview of what you should be aware of:

  1. When entering an idea for a project, jovoto as well as the client, may display, share and print it for evaluation or presentational purposes.
  2. There is a three-month exclusivity period: 
  • in which you may publish and share your idea on other websites or social media and ensure it is clearly labelled as a submission created on jovoto.
  • in which you ensure that the client is able to exclusively license your design.
  • after which you may offer your submission to others and publicly display it (without the client’s logo).
  1. Please ensure that you have noted any and all third-party material you used – including the source where it can be found.
  2. By uploading an idea, you are agreeing to jovoto’s general terms of use, as well as the specific project terms (linked in ‘Brief’).
  3. The project terms clarify rights for your upload as well as the details that go into effect if and when you are informed that the client wishes to license your design.
  4. Please carefully check and review your submission before publishing it – it can only be deleted within 24 hours.

Please note: This is a public project, open to all jovoto creatives. Both newcomers and experienced creatives that know the platform very well are welcome to participate. We ask everyone to accept and respect that a broad range of creatives, with varying skill levels, will be submitting ideas to this project.

Greenpeace is responsible for the content of this project. jovoto only provides the platform to guarantee the technical operation of the project.

Download material

Click on the following links to download working material and additional information related to the project.

Project terms

For this project, special  project terms  apply.

Halftime Feedback

Hallo, everyone!

Thank you all for your participation in this project!

Our Clients were as amazed as we are by the diversity in approaches and styles, by your creativity and also by the general activity and great community feedback culture. It shows that the subject is indeed one that moves many people!
Without further ado, here’s what we learned from Halftime Feedback:

Tonality and aim

The preference lies with designs that are tongue-in-cheek, zesty, a bit humorous or downright funny (as long as the message is still clear). Another way to go is a surprising way to visualize a message - or even combining the two. In Greenpeace’s experience, a cheeky or very smart message with a touch of humor will engage more people, and the potential for becoming viral is much higher if it makes people laugh as well as think and ask questions.
Of course, we don’t want to trivialize the issue, but there are many ways to balance the right tonality with the right urgency in a message.
The target group is not people who are already concerned about meat consumption and aware of its negative effects, but all kinds of people. In addressing the supermarkets, we want to show that Greenpeace is on the side of all consumers! Many people don’t necessarily respond to heavily emotional, cautionary, shocking or schoolmasterly content, but rather to messages delivered with a sense of humor, interaction, surprise, potential for identification like cultural references, and aesthetic appeal.

Aesthetics and content

The moment any visual grabs someone’s attention is crucial. A clear visual with appealing aesthetics makes people look twice, look closer, remember the content…
Generally, some Ideas - as you will gather from the Halftime Award selection - are rather ‘full’ visually but work very well in terms of clear (often metaphorical or abstract) storytelling. They are engaging in a playful or humorous way. Meanwhile, many others are great because they are clean, somewhat minimalistic, aesthetically attractive and clever. Try not to put too much information in one visual - the background to this campaign is complex, but there are great ways to engage the public and point at discounters without having to go deeply into specific issues.

Scaleability

Your Idea could have many formats that would work on social media or generally online (an image,  a gif… ). While it is of course good if there are elements that would work in print or the whole visual could become a protest banner, poster or demonstration sign, it is not an absolute must. Also, smart and surprising ways to engage the public even offline (Guerilla street campaigns, urban interventions etc)  are very welcome! How could we make the campaign go viral or become a trending subject? (If you have a great idea for a short clip or animation, you could show a storyboard or make a gif to upload it onto the platform.)

Use of text in visuals

Please use text carefully in your visuals - sometimes, a headline needs a pointed one-sentence disclaimer or additional information, sometimes a headline is so pointed and smart in itself that there should be no additional text diluting the message. What’s generally important is to consider how image/graphic content and the headline work together: how do they influence each other, does one support, illustrate or clarify the message of the other? Sometimes, a visual sends two messages and becomes harder to ‘read’. Think of smart ways to make your point clear by aligning or complementing the messages of these two content vessels in your Idea!

Chemicals, Medication, Animal suffering and GMO are not recommended subjects for visuals

There are many existing campaigns around these issues concerning meat production, but they are tricky subjects to use in this specific campaign and should not necessarily be the focus of your visual! These arguments are very prevalent in many discussions, and they are extremely important - but for that same reason, people are quite used to seeing them visualized and highlighted, so they have lost a bit of their engaging powers over time. This is why we are focusing on addressing discounters via their responsibility to disclose their production practices and the ecological implications of these practices to their customers. Look for a way to do this that engages people through storytelling, creative emotive strategies, appealing aesthetics and wit.

“Quality and Origin”

These are the two main terms discounters use to market their cheap meat positively, but the way they interpret them is very different from what consumers imagine when they hear them:
Quality for Lidl and Aldi means that the meat is tested for hygiene and for basically being edible. It means that the meat meets minimum standards. If it had even slightly lower quality it would not be allowed on supermarket shelves - in other words, it is the lowest quality they can legally sell. But they lead consumers to believe that this minimum level of quality they have to uphold to be able to sell their meat without breaking the law is actually a high standard they uphold voluntarily!
Regarding ‘origin’, they speak about meat coming from Germany - but that does not mean much, either: German industrial farms are still industrial farms and not the countryside idylls people have in mind when they hear about high quality meat from good local origins. Feel free to come up with ways to target these key strategies!

We are all excitedly looking forward to the second half of the submission phase - let's see what surprises it has in store for us!
All the best,
Jana

 

Comments

Show older comments (76)

Hello, Everyone!

I am super excited to be guiding another interesting, fun, and also purposeful project on jovoto:

Let’s put in our best efforts to do something helpful for the future of our planet. As you will see, the “Project Kit” contains a lot of very informative links regarding the effects of intensive factory farming on the environment, resources, human and animal health, and the lives of farmers. Convincing discounters that they have a huge responsibility to inform us all about where their products are coming from, and what their cheap meat really costs us and the world we live in, is a really important mission! Bringing this awareness in a public campaign will also show consumers that there is something going on behind the scenes and that they can, and should demand full disclosure from Lidl, Aldi & Co!

Aside from this important cause, there are some other special aspects to this project:

First of all, as you can see in the “Awards” section of the Brief, two of the winning ideas might become part of two public art stagings. Greenpeace is known for interruptive actions in the public sphere, be it huge projections on major landmarks and buildings, artistic interventions, or other creative forms of protest that gain massive public and media attention, so this will be powerful!

In order to promote this public initiative and gain traction for the overall cause, your submissions may be shared on social media during the submission phase by jovoto and Greenpeace. Please read the Legal and Project Terms carefully and let me know if you have any questions!

Secondly, we have a new way for you to upload and present your ideas, that I am really excited about: It will provide you with a clear and easy to use format that perfectly showcases exactly what’s needed and what’s great about your idea. In order to make sure that you get ideal support in working with this revamped feature, my amazing colleague Diana, whom many of you know from other projects, will join us on this project. She will specifically jump in, if necessary, to help you make the best use of this new feature and boost your submission.

And third, the Project Kit contains a link to the Greenpeace media platform. For this project, you can use any image in there in low resolution, but only if you cite it as third party material. Their help page contains all you need to know to use the image library. If you have any further questions, let me know!

Again, I’m stoked to be a part of this - and I can’t wait to see your first ideas!

All the best, Jana

Hi Jana. If I see project Greenpeace Against Gen-Food, there is used McDonald's logo. But I think this illegal (at least controversial). How is it in this case? Can we use Lidl and Aldi logos or is a better way to make something like metaphors to Lidl and Aldi corporate visuals?

Thanks :)

Thank you for your interest and question, Tomas. In general, since this is a project on a very sensitive topic, this is why the use of the Greenpeace logo on each visual published by you is absolutely mandatory. Under these circumstances, you are free to choose how you want to visually refer to Lidl (or Aldi). Best, Jana

Hey everyone, PLEASE USE THE GREENPEACE LOGO ON ALL YOUR VISUALS, or your idea will be removed immediately because of legal issues.

Thank you, Jana

Hi dear Jana! Great contest and thank you for being our guide!

Great to hear that, Bogdan.

Hi Jana, is the number of ideas limited? Best, Indiego

Hello Indiego! Yes, it is limited to three. ;)

Hello Jana and everybody! I've noticed that ratings of the ideas are visible in Idea Stats field. Is this something new in the rating system?:)

That looks like a bug. We are on it. :)

Thank you for the answer, Diana:)

Hi Jana, I have some questions and thoughts about the new format/presentation changes. And maybe Diana can jump in on this also. First of all I have read the blog entry on the changes, and it really didn't help to clarify how to implement them into our work flow and presenting an idea. If we want to post an idea as a place holder or a work in progress, is it only suppose to be posted under the "Drafts" page, and when we complete the idea, we then publish it? If that's the case, with this new challenge, so far all the ideas have been posted under "Published" while some are still stating "WIP" or "more to come", or soon, which indicates they're not complete ideas yet. Should've these WIP's have been posted under "Drafts" and will we be able to rate "Drafts?" If so, once an idea is finished and moved to "Published", can it then be rated again? Won't rating an idea twice equal higher ratings? Also when an idea is moved from "Drafts" to "Published" does that mean it no longer shows up under "Drafts?" And do the comments also get moved to "Published" so at the end of the contest there shouldn't be any ideas (or comments) still visible under "Drafts", unless the idea was abandoned for whatever reason. It seems like it would be confusing if the idea is in both places. It feels like this extra step (category) was not really necessary. Please advise.

About the presentation. Once you click on an idea to view it separately from the group presentation page, the first thing you see is a badly cropped image of your idea. What a disappointment that is, and a huge misrepresentation of the work. Especially considering that there is plenty of white (empty) space above and below the cropped image, and between the two layout lines to show the COMPLETE image. If you say it's because you want the viewer to click on the cropped image to see it bigger- we already know that, that's a given, it's what we did before. The cropped image is not doing the anybody any favors, the creative or the client. Once you click on the cropped image to see it bigger (or complete), there's no way to advance to the next slide with one click (the way it used to be). You get the cursor that indicates you can click, but nothing happens. So now you have to back out by clicking away from the slide, then click the arrow to advance to the next slide, then click on the slide once again to see it larger. Three extra moves (clicks) where it used to be just one. How is that an improvement? It brings to mind the old adage "If it ain't broke, why fix it?" It was also disappointing to see that you scrapped the area at the bottom of the presentation page that used to show the creatives other entries in the contest. I used it often as a fast and convenient way to review and compare a creatives ideas, and to rate, especially as more pages got filled up. Now there's no way to do that. I can't think of any reason to get rid of that. Thanks for your attention, and I'll look forward to your reply.

Very good and on point observations, tcurtisart! Thank you for taking the time to share them with us. I will bring clarity to them one by one: (1) DRAFT MODE: You can and should publish a rough idea (let's say which might still be very conceptual) because getting feedback early is important, however not an incomplete idea (without filling the text boxes or visuals: i.e. "soon", "wip", white placeholder visuals etc. are not ok). So your idea should stay in Draft mode only if: you are still making your rough idea complete, or if you are collaborating with someone else and you two are getting it complete. (2) DRAFT ideas are only visible to the idea owner and the jovoto staff. So there is no community voting and comments on idea drafts. (3) The cropped image is a bug. Sorry about that. We are getting it fixed, and, we are also getting a better design for the entire first page which will come in the middle of the project: the image will get bigger, while the space occupied by the text will get smaller. (4) I know what you mean with the extra clicks. The thing is that, with the new setup, the entire slide represents your idea, not just the visual. That is why when the viewer looks at your idea, they should look at the text and visual together. They should sense together. Hopefully when 2+3) are done, you won't always feel the need to click. Does that answer your questions? Did I miss something? If you have further improvements for the idea template, you can also leave them here as a comment. Cheers, Diana

And about "the area at the bottom of the presentation page that used to show the creatives other entries in the contest" - agreed! And that will be back very soon. ;)

Hi Diana, Thank you for your answers to my questions, but it also raised some additional questions which I will post to the link you provided. I'm glad to hear that you will still be refining the changes as we go forward.

Looking forward to your further observations. And yes, we are still refining it. ;)

And it does not seem to change the preview? I am also unable to add images? Or just have two? No fan of this new format... even if it was bug free.

I have the same question like Gila: I posted an idea in Englisch, a Gernan version - and that´s it?! No chance to add further images? ... I´m also not a fan of the new interface. Except from the draft modus that will help collaborating creatives, I see a lot of changes for worse. :-(

Dear Gila and wueberg, you cannot generate pages (unless they are already made available as additional optional pages in the upload form). We took that approach in order to reduce the amount of information (attachments and slides) that the client needs to go through. However, your opinion is the most important. So, if you have further improvements for the idea template, you can also leave them here as a comment. Anything else I can help you with?

Hi Jana,

with the updated presentation format I can only upload one image and I'm able to delete the already uploaded image. Is this correct? I think both points are regressions...

Concerning this specific project: Is it planned to be implemented in germany or international?

Cheers, Fabian

Hey Fabian, I will jump into the first question. That is correct. We took that approach in order to reduce the amount of information (attachments and slides) that the client needs to go through. However, your opinion is the most important. So, if you have further improvements for the idea template, you can also leave them here as a comment. Cheers, Diana

Hey Diana! I understand the limiting of the amount of slides at this contest. But the upload of 3 or 4 slides (an english version, a german one and one or two presenting the scalability) wouldn´t break the mold...

Hallo, everyone!

Thank you for a really great start in this Project! We already have some first Feedback from the Client which I want to share with you.

The first one is a very important emphasis on the Briefing: Many of the Ideas currently aim mainly for consumer awareness and communicating negative Impacts of cheap meat, and rightly so - but, as the Briefing states, we need to call out Lidl and Aldi: the Discounters are responsible for putting the truth about their products out there! We want to demand that Lidl and Aldi take on this responsibility. The visual language of your Idea should make it clear that we are addressing discounters directly, and that they are to blame for public misinformation and obscuring the facts. There are many ways to do this - imitating the visual language of their own advertisements, social media campaigns and product catalogues, playing with the theme of supermarket shopping, referencing their products or logos… You could use Lidl's or Aldi's brand elements, as long as the Greenpeace logo is on your Visual! Should any doubts regarding legality arise, we will remove the Idea and notify you to protect you as Creatives. We and Greenpeace are monitoring submissions for this reason. In most cases, revised Ideas can be reuploaded. In the event of any legal issues, Greenpeace is here to support you. We have linked the McDonald’s - Project as a Benchmark because it is a great example of how a big corporation can be addressed publicly, consumer awareness becoming a natural side effect of the public call-out. Also, you can see how the recognizable corporate visual language of McDonald's was played on in some submissions, in order to make an immediate connection.

Another point is the language, which I have seen some discussions about on the platform already: As this campaign will be deployed mainly in Germany, your wording should work in English as well as in German. Generally, you are welcome to develop your Idea in either language. However, if your Campaign Idea relies or focuses on a pun or idiom, we need to ensure there can be a German version that works. I will do my best to support you with that.

Thirdly, the emphasis on the animals themselves is a logical way to communicate, but Greenpeace would be super happy to also see some different approaches or more satirical Ideas that work with the way Lidl and Aldi are communicating, or with meat products instead of the living animals, or even with more abstract ways of communicating etc… Of course, animal welfare is a major issue within the host of negative impacts Cheap Meat production has, but as we pointed out in the Briefing, a different, surprising approach would be very welcome. Generally, the main campaign point is calling out the big discount supermarkets and their tactics - animal suffering is one of the many things they hide, but it should not be the content of the Campaign itself.

I will give you all individual feedback on your Submissions! Let me just say that we are absolutely stoked to see this activity and variety of approaches so early on in the Project - a massive Thank You to everyone! I am really happy to work on this and I look forward to the next couple of weeks!

All the best!! Jana

Hi! i can't find the max number of idea to submit.... thanks!

@Greenpeace @Jana Francke SUBJECT/BRIEFING : Call for TRANSPARENCY - e.g. discounter LIDL ? (preferred ) instead of general call for "change of production" and or "stop to eat meat"? I read the briefing and more or less the offered information by Greenpeace and Lidl websites like, e.g.: https://www.lidl.de/de/metzgerfrisch/s7373357 , http://www.lidl-haehnchen.de .! I also watched a movie about food production in USA ( one of the well known FOOD movies, etc. horrible). Seriously, from my point of view we would need some more information about every producer and lack of honesty (production) and etc . to "blame" the discounter directly and or call it to force the discounter to check their producers and suppliers to offer MORE serious /realistic transparency and not only beautiful websites and links ! If/ when GREENPEACE collected some information about Lidl and ALDI it would be great if/when they could share it. Therefore, I would prefer to add/create a more general CALL for ACTION .... even ...!

I have read the brief but can not find if there is any format for the image size? I only saw that it is a file at 300 dpi. The same, is it in CMYK or RGB? I read what is printing format (CMYK) but I do not know if the profile should be in RGB anyway. Greetings.

Hi Martin, I think I can help you out. It is always best to work in CMYK, at 300 dpi, if you have the computer power. That's the best resolution and color space for all print. But do not upload CMYK images to the internet, it makes the colors go out of gamut (unprintable colors), in other words it changes the colors drastically. RGB should always and only be used for online/web purposes. When have a finished design, with many layers, highlight the top most active layer, then do the key command-{comand-option-shift-e](MAC), which will make a copy of your design with all the layers merged into one layer on top of the stack. Then right click on that layer and choose>duplicate layer. In the dialogue box that comes up select>new from the drop-down, then click>OK. That will create a new image(file) of your design with all the layers combined into one layer. Then right click on that layer and choose> flatten layer. The layer will be labeled-Background. At this point you may choose to reduce the overall size of your image by going up to Image>Image size, in the dialogue you can change the physical size or the dpi, to make a smaller size file. (So if you have a poster size design you might want to reduce it to half size before you to the next step). Then go up to File>Export> Save for web(Legacy). In that dialog choose the two window view, and select JPG, and then adjust the Quality slider to your choosing, while viewing the file size difference between the original window and the JPG window. This is the best way to reduce the file size for upload. And then click the save button when you're ready, and pay attention to where you're saving it to (the desktop is best). After you save the JPG image, you're still left with the one layer image, which I usually trash (don't save) because you still have the fully intact design with all the layers. And you can always make another flattened image. Then upload the image from your desktop. Easy!! (also PNG's are also good for the web/Internet, by taking a snapshot of your screen image). I hope you can follow all that. Good Luck!

Thank you so much tcurtisart!! :D The RGB thing I learned from my own experience in my first project that I published. However, your other advice is very useful and I will use it in the future.

Hi Jana. Can you ask the client if Lidl's home-brand "Landjunker" and Aldi's "Meine Metzgerei" (already packaged products) are the final product of this "cheap meat factories/farms" as well?

Image here: http://ravenstudio.cz/greenpeace/GP0STQUHY_Low_res_with_credit_line.jpg

Thanks for your attention. I’m looking forward to your reply. Tomas

Hi Tomas,

as far as I am aware, these home-brands and how they communicate about 'Tierwohl' (animal welfare) and 'Verantwortung/Qualität etc' is just the misleading marketing tactics that Greenpeace is criticizing. But let me get Feedback from Greenpeace about this and verify!!

I'll comment here when I have a concrete answer! Best, Jana

Hallo again, and thanks again for your valid input here!

So I can confirm: These positive sounding Infomercials about in-house meat brands are EXACTLY what's misleading here. These communications talk about legal standards and give consumers the feeling that all is well with the cheap meat that is offered to them, when in reality, these legal standards and quality controls are absolutely minimal and the product is cheap, mass produced meat from industrial farms.

Lidl is not lying: if you pay attention, they are NOT saying that their meat doesn't come from factory farms, they are NOT saying that they are not using chemicals and medication, they are NOT saying that they are not polluting soil and water and overusing resources, they are NOT saying that the animals have lots of space and love to be where they are. All they speak of is that their production is LEGAL, and that should actually not be the main argument of an advertisement, that is just mandatory in order to even sell anything. They make it seem like that's a special, great reason to buy their meat, but all it means is that they meet minimum requirements and if they didn't, their meat would simply have to be taken off the market.

So in short, yes, these in-house brands are actually mass produced cheap meat that definitely has all the negative implications mentioned in the Briefing and in the Project Kit sources, and the way they are marketed is bordering on consumer deception :)

If there are further questions, please let me know, and thanks again Tomas for bringing up this one!!

Best, Jana

Hi, The spirit of George Orwell's novel "Animal Farm" illustrations is like Tsunami Here. But it's all about ANIMALS not "the big discount supermarkets and their tactics" referring to Jana.

@JanaFrancke @DianaJianu @TomasNovotny Dear Jana: I already mentioned the case above, BUT you did not discuss it and /or you might not have read it. HERE again: @Greenpeace @Jana Francke SUBJECT/BRIEFING : Call for TRANSPARENCY - e.g. discounter LIDL ? (preferred ) instead of general call for "change of production" and or "stop to eat meat"? I read the briefing and more or less the offered information by Greenpeace and Lidl websites like, e.g.: https://www.lidl.de/de/metzgerfrisch/s7373357 , http://www.lidl-haehnchen.de .! I also watched a movie about food production in USA ( one of the well known FOOD movies, etc. horrible). Seriously, from my point of view we would need some more information about every producer and lack of honesty (production) and etc . to "blame" the discounter directly and or call it to force the discounter to check their producers and suppliers to offer MORE serious /realistic transparency and not only beautiful websites and links ! If/ when GREENPEACE collected some information about Lidl and ALDI it would be great if/when they could share it. Therefore, I would prefer to add/create a more general CALL for ACTION .... even ...! Thank you in advance for your reply.

@JanaFrancke @DianaJianu @TomasNovotny Dear Jana: I already mentioned the case above, BUT you did not discuss it and /or you might not have read it. HERE again: @Greenpeace @Jana Francke SUBJECT/BRIEFING : Call for TRANSPARENCY - e.g. discounter LIDL ? (preferred ) instead of general call for "change of production" and or "stop to eat meat"? I read the briefing and more or less the offered information by Greenpeace and Lidl websites like, e.g.: https://www.lidl.de/de/metzgerfrisch/s7373357 , http://www.lidl-haehnchen.de .! I also watched a movie about food production in USA ( one of the well known FOOD movies, etc. horrible). Seriously, from my point of view we would need some more information about every producer and lack of honesty (production) and etc . to "blame" the discounter directly and or call it to force the discounter to check their producers and suppliers to offer MORE serious /realistic transparency and not only beautiful websites and links ! If/ when GREENPEACE collected some information about Lidl and ALDI it would be great if/when they could share it. Therefore, I would prefer to add/create a more general CALL for ACTION .... even ...! Thank you in advance for your reply.

Dear Barberina,

First of all, please excuse my late reply, I did indeed for some reason not get a notification about your comment, but that should be fixed now.

If i understand you correctly, your question is whether the main aim of the campaign should be to call out big discounters, address them or reference them, and show in some way that they are 'too quiet' about the negative consequences and/or questionable production practices within the production of their cheap meat products? The answer is yes, as the Briefing states: Lidl, Aldi & Co. should be responsible for putting the truth about their products out there! This is where we need your help: demand that Lidl and Aldi take on this responsibility! We want to call for Lidl and Aldi to be truly transparent about their meat! This campaign should be so catchy that it alerts consumers to question cheap meat and demand Lidl and Aldi to make changes, too.

The project kit contains a lot of information about the catastrophic consequences of industrial meat production and cheap meat consumption – these can be used as arguments to create a key visual for a campaign that calls out Lidl and Aldi on their silence about where their cheap meat comes from.

Concerning facts about the producers: numbers and statistics about the scale of industrial livestock husbandry are part of the information in the Project Kit. Also, the provided Greenpeace Media platform link contains a lot of image material that Greenpeace collected from farms that are comparable to those producing for discount supermarkets. (Still, as the Briefing states, imagery that displays animal suffering should not be the key part of your visual idea, as it may be too offensive for this campaign and the intended tonality.)

Please understand that Greenpeace and jovoto can not provide you with materials from discount supermarket companies themselves, which has legal as well as practical reasons. As Creatives, you are free to do research, as I see you have done yourself already, to get some inspiration from what is publicly available from these companies. In combination with the background information we provided in the Project Kit, this should definitely give you a host of angles to play on for your Idea :)

If you use elements of a discounter's corporate communication and designs, Greenpeace is checking constantly that all Ideas visible on our platform are legally unproblematic, and you always need to include the Greenpeace logo on your visual, both of which we also mentioned in the Briefing, as it's important to keep in mind in this Project ;)

If you have any further Questions, please feel free to send me a PM!

Best, Jana

@JanaFrancke Dear Jana: Thank you for your detailed reply, BUT ... " If i understand you correctly, your question is whether the main aim of the campaign should be to call out big discounters, address them or reference them, and show in some way that they are 'too quiet' about the negative consequences and/or questionable production practices within the production of their cheap meat products? The answer is yes, as the Briefing states: Lidl, Aldi & Co. should be responsible for putting the truth about their products out there! This is where we need your help: demand that Lidl and Aldi take on this responsibility! ..." I DID understand the briefing and the of the project, BUT it would be "Helpful"/best (fairness reality, truth), if /when Greenpeace WISHING/ preferring to DEMAND the discounters directly, to have detailed specific research as basis information. My question was, if Greenpeace made specific research regarding the discounters and their partners mentioned (like: transparency by Lidl) on their website (please compare links: Certificate Tierwohl, Landjunker, Metzger). For sure, we can all find lots of information about awful industrial food production presented as healthy farming, but "we" do not have (? - I could not find it) detailed information about the partners and/ or their factories (farmers) and the quality or nightmare of farming/industrial food production. Discounters and their partners publish on their websites, that they make regularly controls ( ??) ...their partners/suppliers have beautiful websites PICTURES.... the transparency should be forced not "also" by discounters, who mention the partners , BUT seriously provided by the PARTNERS too. Therefore, if / we DO not have specific research about the partners and even Greenpeace DO NOT wish.. general DEMAND for transparency and call for ACTION and changes ... I would still prefer discuss the general situation .. Thank you for your attention. I thought Greenpeace might have made specific research , which would have been "helpful"! General call for action could be still provocative and useful ..?

Hi, Barberina

I think this is basically the key problem this campaign is pointing out: Lidl and co. are not being transparent about what goes on, and of course, detailed statistics and data from their producers is not available - there is an article I read recently that says that these supermarkets can't even safely say where their pigs come from. (I don't know if you speak german, but just in case, here it is ) This is exactly the intransparency we want to criticize. So the reason this kind of information about their producers is not in the Project Kit is simply that it is unattainable or strictly confidential and publication would be illegal.

Greenpeace of course have their own research team, and of course would not start such a project without being well informed. Since their information is confidential for various, and also above stated legal reasons, it can not be shared publicly - but the information in the Project Kit was compiled by Greenpeace, so you can safely base your Idea on it.

Please let me know via PM if there are further questions :)

Best, Jana

I have modified my design and is not publishable

Dear amr, I will contact you per private message to see what the exact problem is. Cheers, Diana

@JanaFrancke Thank you for the links & articles! Comparison: Lidl website: METZGERFRISCH – https://www.lidl.de/de/metzgerfrisch/s7373357 e.g. BELL https://www.lidl.de/de/bell-deutschland/s7373404 “……Beim Ammerländer Kernschinken, den Bell Deutschland für Metzgerfrisch produziert , legt das Unternehmen besonderen Wert auf die Wünsche der Verbraucher nach regionaler Herstellung: Das Fleisch stammt aus bäuerlichen Erzeuger-Gemeinschaften in Ostfriesland und dem Oldenburger Münsterland sowie deren Schlacht- und Zerlege-Betrieb „Böseler Goldschmaus“in Garrel. So entstehen nur kurze, ökologisch sinnvolle Transportwege. Der geräucherte Ammerländer Kernschinken ist eine von der EU geschützte geografische Angabe (ggA) und trägt das entsprechende EU-Siegel. BELL ….” e.g.: Böseler Goldschmaus“ Video: https://www.youtube.com/watch?v=0fV2l7YiB0o WELL ?Here the horrible movie I watched: USA 2008, Food INC Was essen wir wirklich https://vimeo.com/107171410

Hi Barberina,

Thank you for sharing these links and information!

Best, Jana

What kind of guerilla street campaign should we think of? A campaign which is legal and will be implemented by informing authorities, or an action which is easy to install and mobil, easy to transport when police comes. Thank you

Hallo, Aybars!

I think that in general, when it comes to guerilla campaigns, be they 'legal' or 'not so legal', mobility and ease of installation/implementation is always a plus.

If you have a very interesting Idea, I would say it would probably be too difficult for you to safely ascertain whether it would comply with the legal situation here in Germany, whereas Greenpeace have great expertise in developing and deploying campaigns. I would say that if you come up with a good/new/out of the box/... concept for a campaign action that generates attention, sketch it up and show it on the Scaleability-slide! The odds are that even if it would be difficult to get permission for it, Greenpeace could judge that much better and if they love the Idea, they might find ways to make it happen.

Best, Jana

know that the number of ideas available to me three, but my question , is this includes COLLABORATIONS IDEA

Hallo, Amr!

In a collaborative Idea, there is one main Idea Owner. The upload counts for the owner and not the collaborator. If you own three Ideas on the platform (either with a collaborator or on your own), you could still become a collaborator on an Idea someone else has uploaded and owns.

I hope this answers your question, let me know if you need further information!

Best Jana

I think a max of 3 ideas it's not enough for a communication concept contest. We should at least have 5. Could that be possible? Thanks Alex

Hallo, Alex!

This is something we have already marked for discussion with the Client this week, I will keep you posted!

Best, Jana

The thing is that I have 2 ideas I want to post since Saturday but since I already have 3 I had no more room. What am I supposed to do? I guess I'll just make another account and post it like that, I can't wait until the halftime feedback because I want to hear from the client on all the ideas not just the 3 already posted.

I understand that the client doesn't want to go thru too many ideas but 3 ideas are not enough, also only 2 pages in a submission are not enough either. Let's say I want to post some variations on an idea for the client to decide which one fits best for him. How can I do that now?

I think that there is an important point they have missed to mention in the briefing. The LOGOs of those firms are their property ! Disfiguring them in public can lead to law suits and massive fines.

Hallo, Ulrich!

This possibility of legal infringements (among many other topics) is the reason Greenpeace is running a constant legal check on all uploads. As we stated in the Briefing, if legal issues arise - be it from certain wordings, certain claims made on visuals, certain aspects to the images or visuals themselves... - Greenpeace notifies us and we take the Idea off the public platform as a precautionary measure to protect creatives. The same goes for Ideas that do not comply with our jovoto community guidelines. As we can not possibly predict what kinds of things may pop up on uploaded Ideas, the model we are running now, checking Ideas and reacting in the few, isolated cases of concern, has proved to be a good and practical model.

If an Idea has to be deleted because it might be legally questionable or in other ways problematic, the creative concerned receives detailed information and might be able to modify their Idea to upload it again.

Generally, one DO in the Briefing is to use the Greenpeace logo on ALL visuals. This concerns exactly the issue you are raising. Also, have a look at the McGen-project we had with Greenpeace for reference!

Thank you for your question!

Best, Jana

PLEASE ANYBODY TELL ME WHY VOINEALEX HAVE 4 IDEAS ON THIS CONTEST, WHERE THE LIMIT IS 3. This thing is absolutely incorrect, a lack of respect for the other participants. we must all have the same chance of winning. I kindly ask for explanations. here are the 4 ideas: https://www.jovoto.com/projects/cheap-meat/ideas/65022 https://www.jovoto.com/projects/cheap-meat/ideas/65102 https://www.jovoto.com/projects/cheap-meat/ideas/65160 https://www.jovoto.com/projects/cheap-meat/ideas/65156

Hallo, Tommaso!

Indeed, there must be a mistake. I will look into it and remove one of them. We will fix this issue, I am sorry that this escaped my notice! It is in no way deliberate or a case of favoring or disrespecting creatives, so thank you very much for calling it to my attention, Tommaso!

Best, Jana

Dear Jana, I've found the answer for this bad situation. Mr. Voinealex have created another account. Same name, same person... A little shame, imo.

Hi again,

yes, I have seen it too and already notified him. The second account will of course be removed, as well as one of the Ideas, until tomorrow morning. Thanks again for notifying me.

In general, I have taken notice of the Upload limit being tight, and we will discuss it with the Client this week!

Have a good evening! :)

Best, Jana

I've requested for one of my 3 earlier ideas to be deleted since Saturday and I didn't receive any answer. And I also said I will make a second account in a comment above, I DIDN'T HIDE IT! I could have made one on a different name, it was a statement to do it like that so that hopefully, the client will allow us to WORK MORE, POST MORE AND INCREASE THE CHANCES TO MAKE HIM HAPPY. In communication concepts, we had up to 10 ideas that we could post until now.

All it's in order now. Best Alex

Hallo, Alex,

And by the way thank you for indulging in some in-depth PM'ing about this issue :)

In general, we had already made a note to figure out if we can extend the number of Ideas in this project, so for the future, and for everyone: If there are grievances, things you want to bring to our attention, PM your guides, give us feedback - we will listen, and we will do what we can. (Since we don't work during the weekend except in special cases, please be patient with requests you make during weekends - I answered you on Monday)

I'm glad we got this resolved, and stay tuned for news regarding the Upload limit - As I said, we were planning to discuss it with Greenpeace anyways, so the regular procedure of letting us know what you need still works ;)

Best, Jana

Hi Jana,

I find it problematic that the number of uploads is changed WITHIN the project phase. That's not really fair...

Best, Christina

Hallo, Everyone!

I would like to say thank you to each of you for making this such a fun and interesting project to work on! I also see a lot of dedicated community members giving detailed feedback and supporting their fellows' creative processes, which is just awesome! Thank you so much for that!

Now, Halftime is fast approaching! Please note that in order to be considered for Halftime Feedback Awards, your Idea must be uploaded before the Halftime deadline! The deadline to have your submission be considered for the Halftime Awards is Wednesday, November 15th, 2017 at 23:59 (Berlin time).

I wish you all the best of luck and I look forward to being able to share more Client Feedback with you in the upcoming days, to kickstart an inspiring second half of our submission phase!

It's great to see so much dedication and activity here for Greenpeace's mission!

All the best to all of you, Jana

Esso wins ban on Greenpeace's use of doctored logo https://goo.gl/3PvD5e

Hi, Tomas!

I will take this up with the Client, thank you for the hint!

I'll keep you posted - in the meantime, make sure to use the Greenpeace logo in your visuals. As mentioned in the briefing, Greenpeace are monitoring submissions for visuals that may cause legal issues - we agreed that as creatives, you should work as freely as possible, and if there is an Upload that really does look problematic, we communicate with the Creative and take it off the platform. So far, there has been only a handful of such cases and after a revision, most were reuploaded, so the process works very well.

But I will check the issue you mention with the Client and get back to you! Best, Jana

Hi again Tomas,

I checked with Greenpeace - we need not fear such events as this one, especially not you as creatives. See my Comment below! But thank you for making sure, and helping me make sure, too! Four eyes see more than two, as they say, and 'doppelt hält besser'. :)

Best, Jana

that is bordering on sinister, given the background informations! Thank you for sharing!

@JanaFrancke Just "final motivation" ...play & ..... available in diverse languages .(?).. somewhere ...

Hi, Everyone!

Just a quick heads up: We have green light to raise the number of possible submissions per Creative to 5!

A massive Thank You from Greenpeace's side to all of you for your contributions to this project!

I will post some in-depth Halftime Feedback and announce Halftime Award winners until Monday!

So far, let me just quickly state that you have no restrictions in how you work with a discounter's CI - Greenpeace's lawyers are constantly monitoring this Project, and as long as you use the Greenpeace logo, you as creatives will not get into any trouble whatsoever. Greenpeace has full responsibility for the content in this project on jovoto - some of you have expressed concerns, but I verified and double checked today that whatever is on the platform right now is legally OK and Greenpeace continues monitoring. Should there be anything that's questionable, we will take immediate action, notify the creative and take the Idea offline. We did this maybe a handful of times, and the process worked very well both for us and for the Creatives, who were in most cases able to re-upload their Ideas after minor corrections.

Thank you all for making me a happy Guide, making all our time here really interesting and worthwhile, broadening mine and all of our vision, coming up with all these inspiring and out-of-the-box creations for such a meaningful goal!

I'll be back with more concrete Feedback and the Winner announcement on Monday latest!

ALL the best, Jana

Idea Limit is now set to five! GO! ;) And also HAPPY WEEKEND to everyone!!

There are some proposals that are not written in English and look pretty interesting. If possible, they could include an English version so that the rest of the community can understand and give them a deserved support.

An excellent reason why the limitations on the number of images with the new upload procedure is frustrating and was a bad idea. Also the same with the limitations of describing our idea. Especially on a project where part of the task was to show and explain the campaign scaleability, practically impossible to do when you're limited to so few characters. I think this needs to be looked at again.

Hi, Iván!

I saw those, too, and asked the creatives to translate their Solution texts to English, because, as you say, other community members can not give great feedback without knowing the facts.

Generally, as a fellow Creative, you are free to comment on Ideas yourself of course, if you want to know more or have questions or suggestions - even if the suggestion is to make a translation ;)

Best, Jana

Darf ich anmerken, dass es 13 Tage gedauert hat, bis ein angefordertes Foto aus der angeblich zu verwendenden Mediathek geschickt wurde? Nach zwei Wochen hatte sich das Thema erledigt.

Also bei mir ging´s problemslos in Sekunden. Ausgewählte Fotos in die Lightbox legen und dann als zip-Datei downloaden... Vielleicht versuchst du´s nochmal?

Ging bei mir genauso einfach. Man muss auch nicht als ZIP downloaden, Du kannst auch jedes Foto aus Deiner Lightbox direkt einzeln laden :) Wenn es so bei Dir nicht angezeigt wird, evtl. noch 1-2 andere Browser ausprobieren.

Nee, meins ging nur in Mini, und wenn man es in groß wollte, musste man das über die Redaktion mit Begründung? Und dann ging das wohl durch drei Länder, bis die Anfrage nach 1 1/2 Wochen endlich in DE landete. Und dann nach dem Wochenende endlich bei mir...

Liebe Gila, deshalb haben wir im Briefing geschrieben, dass die frei verfügbaren Bildversionen verwendet werden sollten (niedrigere Auflösung und ggf. mit Wassermarke) - die können einfach direkt heruntergeladen werden und werden, falls die Idee in die Client's Choices aufgenommen wird, dann später durch hochauflösende Versionen ersetzt. Falls es generell Schwierigkeiten oder Fragen solcher Art gibt, bin ich sehr gern bereit, nachzuforschen und zu helfen, wenn du mich darauf aufmerksam machst! :)

Liebe Grüße, Jana

Hi!

Gila commented in English but I think this may be important to point out again in general: If you use the Greenpeace Media page, please simply download the freely available versions of the image! For your submissions, you are not required to deliver Ideas using high resolution image materials, so there is no need to request materials beyond what is available to download directly. If your Idea makes it into the Client's Choice, the respective Greenpeace Media image material will be replaced by a high resolution version!

Best, Jana

Good Monday, everybody!

As I said in the Halftime Feedback, THANK YOU ALL for this inspiring quest for a campaign visual that will make a difference!

Our Halftime Awards go to: - Günter, The unscrupulous Meat Merchant Guy - A really intriguing character! Greenpeace’s Campaigners can even imagine sending ‘real’ Günthers out into the streets! This is a cool example for storytelling that can work in many dimensions and media. Congratulations, tcurtisart! - The golden Patina - The suspense-and-reveal tactics here really work. Also, this Idea offers good scalability options: It could be an online visual, but also real scratchcards, ‘golden tickets’ that engage people interactively and then surprises them with an unexpected message. Congratulations, Tommaso! - See behind the Barcode - Greenpeace praised the scalability (a huge crosswalk or a gif/video-banner on a website, for example) together with the possibility to show a variety of content ‘behind the barcode’. Also, visually it is clear and well designed. Congrats, lemo and Aybars! - Silence of the meat - Here, the Client remarked on the aesthetic qualities of the visual that make it especially engaging: It is equal parts sleek, attractive and puzzling or even creepy. Congratulations, Alex - Woran erkennt man eigentlich...? - This hijacking of one of the campaigns that Lidl deployed to specifically market their factory farmed meat as 'good' is intelligent, well done and on point! It takes the engaging factor from Lidl's own campaign and uses it against them. Congrats, Hopsi!

It was truly a tough decision and a long Halftime session as there are so many great submissions! We had so much good Feedback on a lot of Ideas that I will share with you over the next days - keep your eyes peeled!

All the best and I look forward to the remaining submission phase - I will keep my eyes peeled, too!

Best, Jana

Thanks so much Jana, and thanks also to the project jury.

Congratulations to all 5 Halftime Award winners! Do we others also get direct feedback about our submissions?

Hi, Daniela!

Most of the individual Feedback is completely in line with the general Halftime Feedback, or aspects of it! There are some additional points regarding some submissions that were mentioned by Greenpeace where they saw potential for further development or pointed out specific aspects - these, I am currently working on, consolidating and posting them under individual Ideas.

If you have specific questions, don't hesitate to get in touch via PM :)

Best, Jana

Congratulations!

Congrats!!!!!!:))

Congrats guys!!!! Well done!!!!

Big Congrats! ;]]]

Big congrats!!!! :)

Is it just me or some body else disagrees with this way of submitt and show the ideas? I mean, seriously? a whole "slide" to show the links to used images and 3rdparty material? What happens if I need like 5 images to explain my idea? Does the viewer has to download the PDF? (little icon up right if you havent seen it? )

I can feel your pain oxelot!

I totally understand your point :/

Hi Jorge, in this special project the amount of information (attachments and slides) is reduced that the client doesn't needs to go through too much slides in all submissions. Some of the creatives asked and mentioned that problem before. The only opportunity I will see to integrate more than 2 slides is to create an animated gif... :(

Hi, Oxelot!

One simplistic answer would be: we are looking for a campaign visual, and if it would need five slides to be explained, it would probably not work as a campaign visual ;) We decide very carefully what format we offer for the Upload, and since the goal is really a self-explanatory visual (can also be animated or a gif) with maybe the extra benefit of a way to scale it to different media or street campaigning that can be shown on a separate slide, the two slides should be sufficient. The third slide for third party material has been deployed because we have indeed had many issues and problems with Creatives not marking and providing the correct links to these materials, and it does in fact work better this way - even if a full slide may look like a bit 'much' (an impression I understand). In other Projects, the Upload format is very different, because the output we are looking for is very different - and also, we are taking all feedback regarding this process very seriously in order to improve!! I have my own list of things I want to change or discuss as well, so if you send me a more in-depth PM about what works and what doesn't for you, or if there is something we can help you with in this project, I'd be happy to take notes, forward your concerns, and give you advice!

I do understand your point, and I hope I can be of good assistance in this.

Best, jana

Thanks for the explanation. I agree with the output has to be self explanatory. But I think what bothers me more is the fact that we cannot see all (or few) slides at a same time. We actually NEED to click on the arrows to see more of the submission, and the slides are shown very small.

I think it was better to show like 3 slides, once we are in the submission page, in order to make the viewer see all three and then if they want to discover more, they would click. For example, I would have the keyvisual/poster in one main slide, the detail (the logo on the knife, a close up), and in the 3rd slide the implementation.. billboards, etc.

All three slides deployed and we see them all at the same time. Like a grid in a designer's portfolios. And just like before.

Look, go on a open one submission, mine for instance: https://www.jovoto.com/projects/cheap-meat/ideas/65274 All the wasted space to the left of my poster, plus all the wasted space to the right ... I mean, wouldnt it be better to profit this space showing more slides as Jovoto had it before? Even so, before you could chose the way you'd organize and deploy your slides... that was GREAT! why did you guys changed it?

I would like to know what others think.

Hi oxelot,

Thanks for trying to start a discussion - it's really important for us to hear what you have to say, especially about such a big change like the idea upload.

You can discuss it further and post your feedback here so we can keep it all together and we can review it when we're further developing the upload.

Thank you! Best Jess

BIG NEWS! VIDEO UPLOAD IS UP AND RUNNING!

Hi Jana and thanks for it. What section? Main Visual or Campaign Scaleability

Hi Jana. I just wanted to know if a video file ( i.e. .mov) can work on play mode in the main visual and its thumbnail as if it were a gif. Or for that purpose it is more suitable to use a gif?

Hallo Tomas,

It should work on both slides!

Best, Jana

Hey everyone,

just wanted to wish you all a happy and relaxing weekend!

:)

Hi Jana. If I understand right from your reply above, the format for presentation will change for each new challenge? So future projects will allow more than two slides to be presented? If you restrict the number of images allowed I think you could at least give us more flexibility to explain our idea in more depth. The number of characters allowed on this project to explain our solution, I think was wildly inadequate. Especially since some of the ideas, or headlines and body copy had to be translated, and for those that found room to translate, it was much appreciated, (by me) otherwise I would tend to move on, and probably not be voting on those ideas that I couldn't understand. And then we had to explain the campaigns scaleability, with so few characters. One of the biggest benefits of the old presentation format was that you could post a big or tall image, even though you had to scroll to see the entire image, it would enable you to view close up details. This was especially effective and useful on the Wodka Gorbatschow Project. You could scroll from the cap of the bottle all the way down to the base to view close up, and you could also click on it to view the entire bottle full screen. The long format image was also very effective in directing or leading the viewer along, as a way of telling a story, or explaining a process. I don't think getting rid of that presentation flexibility was an improvement, it puts restrictions and limitations on ones creativity.

Hi tcurtisart,

Thanks so much for your feedback. We opened up this thread so we can collect it all in one place and review it when to further develop the idea upload. Please post your comments/feedback here.

Thank you! Best Jess

Hi Jess, I posted it here because when I've tried to log on at the blog post, I couldn't log on. It rejected my usual log on. And I've tried other times. So it brings to question- Do I have to create a new and different ID and password for the blog post? That seems illogical. Thanks

Hello Jana, Creatives make many updates to their ideas and it is difficult (impossible!?) to follow all these changes for every single idea or remember the previous version of their work. To provide an effective feedback, I suggest keeping the previous versions of each idea (perhaps in the form of small thumbnails in the 'Idea Stats' section). Thanks

Hallo, Hicham!

The Update-related functions are something we are working on improving in the future! :) Thank you for your suggestion, I will pass it on - and as Jess mentioned above, we collect Feedback on the new Idea Upload here - so feel free to add to the thread if you have more thoughts!

Best, Jana

Hi everyone!

Have a look at our latest blog post about Greenpeace's collaboration with jovoto!

There are many inspiring Ideas in these previous projects, some of which Helen highlighted in her post!

Please note that while we did develop campaigns that focused on GMO use in animal feed, our current aim is not set on highlighting the use of GMOs, chemicals or medication. Check the Halftime Feedback for good additional guidance and input on this, and regarding tonality and aim!

Best, Jana

Cooool! My very rough scribble is the main theme image :) fortunately, jorge helped me with the implementation :D Hahaha

Hi, Can I still submit my idea for this contest? I'm trying, but something is not working right, the standard window for the upload doesn't open? Best, Sanja

Hallo Sanja, can you PM me if there is still an issue?

Best Jana

Hi Jana, The issue was resolved, thank you! Best, Sanja

Hi! everybody, I don't know no what happen but my design is not updated automatically. Some designers are experienced the same thing. Please tell us what happen:)

Hallo, everyone!

I know you may have experienced some issues with the visibility of updates: the 'see all Ideas'-overview shows the latest versions of all submissions, but when you click on an Idea, you may see an older version. This is just a bug, no uploads are lost and we are working on a fix!

Thank you to the ones who have reported the issue to me and helped us troubleshoot!

Best, Jana

Hi there,

I'm not quite sure if I should ask this question here, please delete this post if not.

For the following entry I would like to have a collaboration: https://www.jovoto.com/projects/cheap-meat/ideas/65097

IF SOMEONE IS THERE WHO WANT TO MAKE THE GRAPHIC LOOK AMAZING, PLZ CONTACT ME FOR A COLLABORATION.

Best, Christina

Hey Jana, Why I couldn't submit more than visual in my idea, and it doesn't update any changes as well , is it a bug or something wrong with my materials?

Thanks

Hallo, Abdelrahman!

The Update changes are an Issue we are already in the process of fixing, as I mentioned in my last comment here. Generally, in this Project, you should only upload one visual per slide! The possibility of adding more than one visual in the upload form is a temporary error!

I'm sorry for the inconvenience! Best, Jana

Am I the only one having this problem? My comments and replies to comments are being posted twice.

At least, under each submission/idea page.

Hi Jorge,

We are working on it along with some other fixes :)

Best, Jana

Hi, Everyone!

I am very happy to announce that the upload/update functions should be working again properly now! Images may seem a bit stretched when looking at an Idea, which we are working on fixing along with the double comment-replies that pop up here and there! :)

I wish you all the best of luck in the last 24 hours of our submission phase in this awesome project, I can already say it has been a super inspiring ride for me and hopefully for all of you, too! The subject is such an important one that I am absolutely delighted to see this amount of activity, dedication, exchange and discussion happening on the project, and I hope this will have an impact not only as Greenpeaces' intended campaign, but also as a small stepping stone to a generally more sustainable future!

Thank you, everybody!

Best, Jana

PS: To avoid misunderstandings, the deadline is Thursday, December 14th, 12:00 NOON, Berlin time! Or high noon, as they say...

PPS: Check out this super inspiring blog post about great campaigns for important causes, if you haven't seen it already! :)

Great "Endspurt" (many good ideas in the last hours) I think ;-)

End of rush hour :D

Hi, All!

As the Rating Period just started, I wanted to remind everyone to please rate fairly - during monitoring, we, aided by our trusted algorithms, will be on the lookout to make sure the rating results are fair.

Rating fairly means: rate many Ideas. Use the bandwidth of rating stars that is there for you to use. Rate Ideas of people you don't know - explore! But also, be honest about the Ideas of people you do know. Whether you love someone's Idea, or whether you think they could profit from a tip: Keep giving informative feedback! As much as a 'hey, cool Idea' feels nice, it will actually help sharpen any creatives' skills to hear what is cool about their work! Same goes for tips to improve - respect and a little elaboration will do the trick! At jovoto, we want everyone to get the most out of any project, which includes the chance to get the feedback you need to grow, and I've seen some amazing community activity on this one already - thank you, you know who you are!

For now, thank you for all your work and creativity here, and good luck in the next phases! And of course, happy weekend, everyone! (Wherever you are, I hope the weather is more pleasant than the ice rain in Berlin)

Best, Jana

A little heads up:

We will announce the final result of the community rating after the holidays, in the beginning of January!

The Client's Shortlist and Choice Award winners will be announced earliest at the end of January, likely the beginning of February - the jury will take some time to make their decision thoroughly and carefully.

I wish you all a very lovely end of the year, have a great time, enjoy quality time with dear friends and family, and stay warm ;)

And of course, have a healthy, happy and joyful 2018!!

Best, Jana

Merry Christmas and Happy New Year! Lots of joy and happiness!

Happy Holidays and Happy New Year to all! Glad to share with you, mates =)

Peaceful holidays & happy NEW NEAR! See you "all" next year!

Merry Christmas and Happy New Year 2018 everyone!!

Happy holidays and Happy New Year full of health and happiness! See you all next year!

Happy 2018, everyone! What better way to start this year with some winners! All of you have put incredible effort and attention into this challenge. So, first a big BRAVO to you all!

I won’t keep you waiting anymore. With 374(!) submissions down, let’s congratulate the first awards!

Community Award Rank 1: Behind the Scene by gusmonk
Community Award Rank 2: Chicken Cage by team Sani & lingfa
Community Award Rank 3: The Golden Patina by Tommaso Balladore
Community Award Rank 4: Meat Forest by voinealex
Community Award Rank 5: What is Your Meat Print by team joyleen & sarkar

Best Collaboration Award: Chicken Cage by team Sani & lingfa
Best Collaboration Award: What is Your Meat Print by team joyleen & sarkar
Best Collaboration Award: See Behind the Barcode by team lemo & Aybars Senyildiz

Best Feedback Award: tcurtisart
Best Feedback Award: HichamBahr

Congratulations to your impressive campaigns, feedback and collaborations! Also, to everyone else who have created, given feedback and also upvoted comments.

That’s it for now. I will be back at the end of January with the client awards.

Until then stay healthy and joyful!
Best,
Jana

Huge congrats to all the winners and participants! And huge congratulations to Jana: your guiding was a real creative fuel for the contest:)

Congratulations to all! and an healthy, happy and creative 2018!

Congrats to winners and big thank you for @tcurtisart for awesome feedback!

Congratulations everyone!

Congrats to all winners!!!! and...Happy New Year Jovotans :)

Big congratulations to the winners! Happy and cheerful 2018!

Congrats to the winners!!!! Outstanding works!!!!

When they gonna announce the client awards?

Hi everyone,

The big day has come! Please congratulate with me the 6x (not five!) Client’s Choice (incl. license) and the 5x Client Shortlist (runners-up) winning ideas:

Client’s Choice (incl. license): Kein Schwein by freierwolf
Client’s Choice (incl. license): The truth of quality meat by Aldi/Lidl by Peter Gaertl
Client’s Choice (incl. license): See behind the barcode by Aybars Senyildiz & lemo
Client’s Choice (incl. license): Behind the Scene by gusmonk
Client’s Choice (incl. license): Meat Forest by voinealex
Client’s Choice (incl. license): Take off your mask! by Emir Hambo
Client’s Shortlist: No more Fairytales by Felix Finger
Client’s Shortlist: What is your meat print? by joyleen & sarkar
Client’s Shortlist: Sliced by Lidl by oxelot
Client’s Shortlist: Does this look like farming? by Darius Dragoi
Client’s Shortlist: Many things cannot be covered. Phase 2 by Abdelrahman Galal

Congratulations to you (cannot wait to see these put to real action!) and to everyone who has participated in any shape or form in this Greenpeace challenge!! Wow!

What a pleasure!
Jana

Huge congrats to everyone!:)

Congratulations Everyone!!

Congratulations to the winners!

Congratulations!

Big congrats everyone!

BIG congratulations to all!! awesome works you did guys! :D Cheers

Congrats also from me to all of you :) And also congrats to Greenpeace! Lidl agreed! This is awesome! Good work! :) Have a nice weekend everybody!

Congratulations to all of you :D

Huge Congrats to all !!

BIG Congrats to all winners! Well done! :)

Thank you, DENKdifferent & joyleen, for sharing! Awesome to see them!

Project terms

Project Terms for this project "Greenpeace against cheap meat"

The following Project Terms are the legal basis for your participation in this project.

In §3 we define the rights that you pass on to jovoto when you submit an idea.

In §4 we define the rights that you pass on to the client. From §4.2 onwards, you find the details about which rights you pass to the client once the Crowdstorm is completed if they decide to license your idea.

In §5 you will find important points on what you will be held responsible for (like respecting copyrights and clearly marking all third party material in your submission).
 

1. Scope

1.1 These project terms supplement the Terms of Use for creatives and apply to public projects in terms of section 3.1.1 of the Terms of Use. Definitions contained in the Terms of Use also apply to the context of these project terms. Public projects may be viewed by everyone. All registered creatives may submit ideas for such projects provided they accept these project terms.

1.2 By submitting an idea to a project, the creative accepts the terms of use and these project terms.

2. Right to be Named as Author

By accepting these project terms and the terms of use, the creative waives any right to be named as author if the client wishes this when licensing the creative's idea. As long as the client does not purchase the idea, jovoto will ensure that the creative is named as author.
 

3. Granting Rights of Use to jovoto

PLEASE NOTE. IMPORTANT

By submitting an idea to a project, the creative grants the rights of use listed in section 3 to jovoto.

3.1 Even when participating in a project or submitting an idea, the creative still retains the right, without restriction on content, time or space, to use his own idea for the purpose of self-promotion provided he observes the rights of third parties, in particular those of the client. This does not apply to the first six months following the end of the submission phase of a project. During this period, the creative is not permitted to use his idea in any other manner. The client's trademarks and other related rights may only be used if and when the client explicitly allows this for the performance of the competition.

3.2 jovoto wishes to point out explicitly that participation in a project and/or submission of an idea does not confer on the creative any right to use material of jovoto or the client. In particular, participation in a project does not give the creative any right to use the logo or other materials belonging to the project sponsor (client) or to third parties. This does not apply in cases where the project terms or the project briefing call for other arrangements.

3.3 The creative submitting an idea to a project grants to jovoto non-exclusive transferable rights, without restriction on time, space or content, to use the idea, including associated creative works and any comments submitted therewith to the extent required for the operation of the platform. In particular, the creative grants to jovoto the right to make every comment and/or idea and the associated works on the platform accessible to third parties and to make any reproductions necessary for this purpose. The creative grants to jovoto the right to edit the works in question in order to present them more favorably on the website.

3.4 In addition, the creative grants to jovoto the right to make comments and/or the idea and the associated works publicly accessible for the purpose of presentation beyond the confines of the project, for example in the jovoto newsletter or in its blog, to distribute them and to edit them, in particular to create and present summaries or individual pictures of videos and texts, scaled-down versions of photographs ('thumbnails') etc.

3.5 Furthermore, the creative grants to jovoto the non-exclusive right, without restriction on content, time or space, to use the ideas and associated works in any medium for the purpose of communicating and promoting the project and/or ideas submitted to the project. To this end, jovoto may reproduce the ideas and associated works, distribute, edit, rearrange them, make them publicly accessible, broadcast and publicly play them in other ways, whereby this includes in particular making them available or broadcasting them by transmitting the content to fixed or mobile terminal devices of other creatives as part of automated subscription services (push services) or download services (pull services) (e.g. by podcast, RSS feed, Atom feed, XML interface or other technologies). The parties to this agreement consider the right of public reproduction also to include, in particular, the right to render the idea and associated works on the website using methods to play back audio and video data that can be received and simultaneously played by creatives (streaming), including the possibility of configuring the stream in such a way that the broadcast data can be stored by the recipient. In order to document the project and/or to promote the platform, jovoto may in particular include the creative's idea, alone or together with the ideas of other creatives, in a catalog of ideas, which will be made available to the client on conclusion of a project, and which it may reproduce as a different form of print publication and distribute (including as poster), where this serves as an appropriate form of publication for the platform, present at trade fairs (in particular in the form of banners, posters, video clips), make accessible as "best cases" on the platform, also in conjunction with other projects, or make generally publicly available, include in press releases or make available to third parties in the course of normal public relations work (for example for external press reports in journals).

3.6 In order to secure the greatest possible level of awareness and reach for the creative's ideas, the creative additionally grants to jovoto the right to publish the creative's ideas, and/or to have them published, on websites of external providers, to make the reproductions required for this and to transfer the individual works (i.e. the corresponding files) to the relevant third party, and/or to grant these providers technical access to the ideas for the above-mentioned purposes, including the right to reproduce the ideas for inclusion in their own websites. In order to achieve the aims mentioned in this sub-section, jovoto may use popular, established technical methods (e.g. embedded functions). The creative therefore consents to the relevant third-party provider adopting the works in question and also publishing them.

3.7 The creative will receive no monetary recompense for granting the aforementioned rights of use to jovoto. In return for being granted the rights, jovoto will present the creative's ideas on the platform and will give him the opportunity to sell his ideas to third parties or to jovoto and to participate with his ideas in projects.

3.8 In technical terms, the platform is a highly complex system with a large number of links. The content of creatives builds on from different user content and is cross-linked with it in many ways, etc. In addition, as a platform for creative services, the platform must provide a high degree of transparency and traceability – also covering the possibility of investigating or searching through events set in the past. The granting of rights of use in accordance with section 3 is therefore irrevocable and extends beyond any end to the user agreement. Content submitted by the creative to the platform can therefore remain accessible on the platform even after this license agreement terminates or the creative is no longer a user of the platform for other reasons.

3.9 jovoto also endeavors wherever possible to allow the creative every freedom to exploit his ideas vis-à-vis third parties. Within the scope of projects the creative may, where applicable, have the opportunity to subject his idea to open content licensing terms (such as Creative Commons licensing). Whether and to what extent this is to apply in an individualproject (including the relevant details) will be specified in the briefing. The creative must in all cases explicitly indicate the use of third-party materials, including those that are subject to open licensing.

3.10 The aforementioned provisions apply accordingly for performance provided by a creative that cannot be registered or protected (e.g. draft concepts). At the same time, the performance provided by a creative is also deemed to have been rendered even if it cannot be registered or protected (e.g. as patent, brand or copyright) unless explicitly agreed otherwise.

4. Granting Rights of Use to the Client

PLEASE NOTE. IMPORTANT

By submitting an idea to the project, the creative grants the rights of use listed in section 4 to the client. The granting of rights of use in accordance with section 4.2 ff. is subject to the condition precedent that the client decides to acquire the creative's idea.

4.1 By participating in a project, the creative grants to the client the non-exclusive right of use, without restriction on content, time or space, to present his ideas and works as such outside of advertising campaigns or in order to promote the project, alone or together with the ideas and works of other creatives participating in the project, in any medium. Moreover, the creative grants to the client the right to use the ideas and works for the purpose of internal and external market research and for preparing the acquisition of the exclusive rights of use to the ideas and works. This may require the distributing and making the ideas and works publicly accessible, limited to the aforementioned purposes.

4.2 By accepting this license agreement, the creative grants to jovoto, subject to the condition precedent of the client's decision to acquire the corresponding rights from jovoto, rights of use to the idea that the creative has submitted to a project, together with all works, performances and activities contained in the idea, and to elements protected by copyright, design and performance protection rights associated with the idea (hereinafter referred to collectively as "works"), for exploitation in all known and unknown manners of utilization, in particular to the extent detailed below. This includes in particular – also in cases where rights arise at a later date – the exclusive, transferable right, unrestricted by content, time and space, and capable of being sub-licensed in parts, to reproduce the idea, and all works, performances and activities contained in the idea, irrespective of whether for payment or not, to distribute them, exhibit, rent out, to publicly render, in particular present, perform, display, make publicly accessible, broadcast, relay via cable or other systems (cable rebroadcasting), reproduce through video or audio medium, to make public via screen, loudspeaker or any other technical device, programs already broadcast or recordings made on the basis of public transmissions or to reproduce in any other intangible form, to edit and rearrange as well as to publish and use any such edited or rearranged form.

4.3 The aforementioned rights of exploitation for commercial or promotional purposes include in particular:

4.3.1 The right to reproduce the idea, and all works, performances and activities contained in the idea, in any tangible and/or intangible, digital or analog, form, e.g. through reprography or transfer to analog media (e.g. packaging, promotional material, advertisements, placards, books, stickers, printouts, pictures, illustrated books, books, comics, leaflets, flyers, photographs, photocopies, photo-mechanical processes, posters, magazines, newspapers), through digitalization or any other form of digital storage and to temporarily and/or permanently store on any other known type of data, video and/or video/audio media such as diskette, DVD, DVD-R, DVD-RW, DVD-RAM, HD DVD, Blu-ray Disc, CD-ROM, CD-R, CD-RW, CD-Audio, Super Audio CD, audio cassette, vinyl record, MMC, SD, MS, MS Pro, Flash Card, Smart Card, Secure Digital Card, memory stick, MiniDisc, DAT, hard disk, server, proxy server, USB stick and/or via transmission in the Internet or other data networks or through transmissions or in database systems; in particular this also includes the right to use the idea and all works, performances and activities contained in the idea for company-internal and -external presentations, in company-internal media such as intranet, PowerPoint presentations and for the creation and distribution of advertisements in print media and in electronic, especially online, means of advertising;

4.3.2 The right to distribute or put into circulation the idea and all works, performances and activities contained in the idea in any known way and on all physical analog and digital media independently or in combination with other works, especially in support of a product, and/or to offer these to third parties, in particular to rent and lend out irrespective of the distribution channel and the embodiment, in particular through distribution of the idea and all works, performances and activities contained in the idea on the aforementioned digital or analog media via wholesalers, resellers or retailers, mail order and irrespective of whether by remote sale, electronic transaction, free transfer or free distribution;

4.3.3 The right to transfer the idea, and all works, performances and activities contained in the idea, in any known technical manner and to make them known, and in particular accessible to the public. This includes, in particular, the fact that the idea and the associated works may be stored in digital form in a data processing system from which they may then be retrieved by third parties 'on demand' as a stream or download or any other form as digital signal via wired or wireless media and/or transmitted there with the consequence that the stored data are transferred to the receiving device of the third party where they may be decoded after storage, intermediate storage or immediately, i.e. converted into text, images and/or sounds and made visible or audible. The idea and the associated works may also be made available to the third party in such a manner that he/she may store the idea and the works contained therein and/or parts thereof in his/her receiving device and may access them there repeatedly. Interactive use by way of on demand is characterized by the ideas stored in digital form being made available to members of the public who are not present at the source of where they are made available, and being made available in such a way that members of the public have access to them and can request their transmission at independent times and places even if transmission of the works to third parties takes place at a later point in time than at the one requested. The online right of use exists independently of the form of transmission chosen by the client or its licensees for the use of the protected material and includes, for example, interactive or non-interactive online systems, electronic databases, the Internet, the World Wide Web, social networks and platforms such as YouTube, Twitter, XING, Google+, LinkedIn or Facebook, Apps, IRC or news, file sharing or application service providing;

4.3.4 The right to send or forward the idea, and all works, performances and activities contained in the idea, to third parties irrespective of whether in 'analog or digital' form whether via data networks in the form of subscription or download services (e.g. by streaming, video-on-demand, near-video-on-demand, podcasting, webcasting, simulcasting, IPTV, mobile TV, push services (such as RSS feed, XML interface, etc.) and pull services of all kinds) or via traditional modes of transmission such as public or private broadcast, rebroadcast and repeat broadcast via radio, television and similar systems of communication and reception, electromagnetic waves, electronic devices, wire, cable, satellite, antenna systems, digital means of communications and other technical equipment, whether via the client's own means of transmission or via public or private broadcast companies;

4.3.5 The right to publish the idea, and all works, performances and activities contained in the idea, first in any desired form at the point in time of the client's choosing irrespective of whether on any type of tangible media or in intangible form (e.g. on the Internet), irrespective of whether independently or in combination with other content such as a collection or multimedia work or as part of an encyclopedia;

4.3.6 The right to commercially exploit the idea, and all works, performances and activities contained in the idea, through the manufacture and sale of goods of all types (e.g. dolls, toys, stuffed animals, sports articles, household, bathroom and kitchen items, garments, printed matter including comics, sound storage media, headgear, buttons) and/or to exploit the media listed and described in this sub-section, the marketing of services of all types using the circumstances, names, titles, figures, illustrations or other relationships related to the idea, and all works, performances and activities contained in the idea, including the right to exploit the idea fully or in part through the production and sale of games/computer games, including interactive computer games, and/or other multi-media productions and/or other forms of work and to promote goods and services of any kind using such elements or through edited or unedited excerpts from videos ("merchandising right");

4.3.7 The right to modify, edit, combine, arrange the idea, and all works, performances and activities contained in the idea, in any manner, especially through correction and translation into any other language, through extension, conversion, augmentation, adaptation, complementing, through inclusion in databases or by the creation of collected works, through the substitution of images and figures, through changes to the characters of figures, or allowing such actions to be undertaken by third parties, and to publish, exploit, or have published and exploited, the edited or rearranged works in any of the ways described in the above provisions.

4.3.8 The rights granted exist irrespective of the technology used as the basis for the use of the right. In particular, the granting / transfer of rights of use are not bound to the form of data transmission (analog or digital), to the means of data transmission currently used or to the type of end-user receiving device. The client is especially entitled to allow this access via any type of equipment or device that is technically able to call up and/or represent the content provided. Access can be effected in particular with the aid of fixed devices (e.g. personal computer, set-top box for digital TV or Internet terminal) and mobile terminal devices, especially mobile telephones (via WAP, SMS, i-mode and any future standards), smartphones, electronic organizers, so-called personal digital assistants (based on operating systems such as Stinger, EPOC, Palm OS, Windows CE/Pocket PC), in particular via wired connections (telephone networks, TV cable networks, ISDN, DSL, Internet fixed line, etc.), via wireless connections (wireless local loop, satellite, radio [in particular DVB-H], mobile telephone networks [GSM, CDMA, HSCSD, GPRS, 3G, UMTS], wireless LAN) or in the process of synchronization with other electronic devices (e.g. via cable and network connection, Bluetooth or infra-red) and on the basis of various transmission standards and presentation formats (e.g. TCP/IP, SMS, MMS, EMS, PMS, smart messages, DVB, HTML, WML, cHTML, e-mail) in all online services, data and (tele-) communications networks, in particular the Internet.

The client is to be able to use the idea fully and exclusively on a permanent basis and to exploit it commercially, in particular for advertising purposes and across all media.

4.4 In addition to, and above and beyond, the above provisions, it is agreed that, if the creative has created a computer program, only the client will be entitled to exercise any proprietary rights to the computer program after the transfer of rights by jovoto.

4.5 Following the transfer of rights, the client is entitled at its own discretion and without the separate agreement of the creative, to transfer the rights listed in section 4 to third parties or to allow third parties to exercise such rights irrespective of whether in the original form or in an edited form. This applies independently of the content and scope of the license terms agreed with the relevant third party, i.e. irrespective of whether through the transfer of the exclusive right of use or through the assignment of individual or several fully inclusive or non-exclusive rights of use limited with regard to content and/or time and/or space.

4.6 The above provisions also apply in the event that the idea, and all works, performances and activities contained in the idea, have been combined with third-party protected material. If a collective creative work with shared copyright ownership has resulted from the combination of the works with other protected material, the creative herewith agrees to the exploitation of the collective work to the extent specified by the above provisions.

4.7 The use of material covered by open access or open content licensing terms for the development and creation of the project idea is prohibited, irrespective of whether this is done by the creative or third parties. The creative warrants that he will not use such material.

4.8 The idea will also remain visible on the platform even after being sold to the client. It will however be marked as 'sold (e.g. as 'Client's Choice').

4.9 The creative waives his right to be named as author in the exploitation of the idea. jovoto will work towards persuading the client that the creative's authorship should be acknowledged as author and that he should be named as such in accompanying material in cases where it is not possible to achieve such mention on specimens of the work.

4.10 Where the creative has used material and/or works of third parties in the course of developing and submitting the idea (for example photographs from publicly accessible databases, fonts, sample texts or similar), he also grants to jovoto and to the client rights of use to this third-party material and to these third-party works in accordance with the provisions of section 4.10. The sole exception to this are those parts of the idea that have been identifiably used for illustrative purposes and are marked as such components used solely for illustrative purposes and are explicitly titled as "SAMPLE" or "SPECIMEN" in the idea. Third-party materials and third-party works that are not marked as such will be treated as if they were the creative’s own works.

4.11 The condition precedent for the granting of rights in accordance with section 4 will be deemed to have been met when the client has made the decision to acquire the rights to an idea of the creative as specified in section 4, the client has informed jovoto of this in writing and jovoto has accordingly informed the creative in writing. jovoto will grant the license rights to the idea to the client immediately after the condition precedent becomes effective and the creative has been informed.

4.12 jovoto will immediately inform the creative in writing in cases where the client desires a direct license of rights from the creative. The creative and the client can then reach an agreement on the scope of the rights granted – if necessary with jovoto as mediator. jovoto will provide a specimen agreement on request.

4.13 The granting of rights of use in accordance with section 4 remains unaffected by the termination of the contractual relationship between the creative and jovoto and the underlying terms of use.

4.14 The aforementioned provisions apply accordingly for performance provided by a creative that cannot be registered or protected (e.g. draft concepts). At the same time, the performance provided by a creative is also deemed to have been rendered even if it cannot be registered or protected (e.g. as patent, brand or copyright) unless explicitly agreed otherwise.

5. Creative's Guarantee, Indemnity

5.1 The creative guarantees that he has developed all ideas, and works associated with the ideas together with the individual elements, himself, and that he is the owner of all rights that are necessary in order to grant the rights of use in accordance with sections 3 and 4 and to meet any other applicable conditions. The creative also guarantees that his ideas and associated works are free of any third-party rights.

5.2 The creative also guarantees that he will not submit or offer any content, in particular ideas or work samples, that encroach upon the rights of third parties or where content is ineligible in accordance with the above provisions. The creative must check whether his ideas and the associated works infringe the rights of third parties. Indications for such contractual infringements are given when, in particular,

5.2.1 Works subject to copyright, e.g. graphics, videos, photos or text (even when edited or alienated, unless the original can no longer be identified), are used that were not created by the creative himself;

5.2.2 The ideas contain performances subject to copyright or related rights such as live recordings of concerts, plays, circus performances, etc., or parts thereof, or include other performances protected by other related rights such as television programs (including opening and closing sequences);

5.2.3 Third parties have collaborated on the production of the content in such a way that they are able to acquire ancillary copyright, for example for recording, direction, editing, sound engineering, camerawork, etc. unless the persons in question have agreed to the exploitation of the idea created with their collaboration on the platform;

5.2.4 The content includes personal or other sensitive information about individuals or groups of people, unless the necessary consent and/or exploitation rights have been obtained by the creative;

5.2.5 Third parties are portrayed in photographs or videos in such a way that they play a major role in terms of their significance for the photo/video, unless the creative has obtained their explicit consent to the scene and to the exploitation of the results on the platform.

5.3 The creative also guarantees that he is not prevented by any contract of employment or other such agreement from contributing the relevant idea and participating with it in a project.

5.4 The creative will indemnify jovoto from any claims that third parties may assert against jovoto for infringement of their rights as a result of the ideas submitted by the creative. jovoto will inform the creative of any such assertion in writing immediately. The creative will make every effort to support jovoto in preparing a suitable defense. The creative will assume all costs incurred by jovoto in this connection, including reasonable costs for a legal defense. The creative is entitled to prove that the actual costs incurred by jovoto were lower than those claimed.

5.5 The same applies in the event of claims asserted by third parties when the creative infringes legal positions of third parties, in particular trademark rights or personal rights, or other legal provisions (such as prohibitions contained in the Act Against Unfair Practices – UWG) through the subject of the content, irrespective of the authorship thereof.

6. Further Provisions

6.1 Removal of ideas

  • The client will monitor submitted Ideas for possible legal infringements. Keep in mind that submissions may be immediately removed from the platform if legal issues occur. In such cases we will notify the respective Idea owner and revised Ideas may be uploaded again.  
  • jovoto will monitor submitted ideas for infringements of the jovoto terms of use.  Keep in mind that ideas may be immediately removed from the platform in case violations occur.
  • USE THE GREENPEACE LOGO ON EVERY SLIDE AND VISUAL. This is absolutely mandatory for legal reasons. Submissions that don't comply will be immediately removed. Revised Ideas may be uploaded again.

6.2 Communication

  • Throughout the submission and rating phase, submissions may be shared by jovoto and Greenpeace on their communication channels. All posts will contain a link to the idea on jovoto and the jovoto username of the designer.
  • As this is a public project, there may be press activities to promote the client’s campaign, the project on jovoto and the ideas submitted. Despite all efforts, jovoto can not guarantee that the media states the creative’s username as the creator.

6.3 Sources/Third-Party Material & Refinement

  • Please submit ideas for which you own and are able to exclusively transfer the full copyright and image rights or otherwise ensure that you have noted any and all third- party material you used – including the source where it can be found. This refers to all aspects of the submission, meaning not only visual components, but also informative content. Please cite the source/articles of your informational claim.
    • You will be asked to confirm that you have listed and linked all third-party materials. This confirmation relieves both jovoto and the client from any responsibilities and makes you liable in case of undeclared use of third- party materials.
    • Read all about original work and how to use inspiration material in order to create original work here (“Third-party material 101”) and in this blogpost. For more details, visit our jovoto Support Center.
  • In case your submission is chosen as a Client Award, you might be asked to revise your submission during a refinement phase. This means eliminating all third-party/creative commons material and incorporating minor adjustments from the client.  

6.4 Client’s Awards

  • Please note that there is no legal claim to the actual usage of the winning submission by the client. jovoto asks for your understanding that the client has to reserve the right to consider other solutions.
  • In case your submission is chosen as a Client’s Award, you:
    • will need to supply open layered file formats as well as printable formats (with 300 dpi)
    • might be asked to provide a statement about yourself which the client and jovoto can publish on their media channels
    • might be asked to provide a headshot of yourself and your real name which the client and jovoto can publish on their media channels
    • agree that your contact details might be forwarded to the client