Schöner Schein / pretty bank note
A modified euro-bank note, which shows a suffering pig ("Schöner Schein" has a double meaning)
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Solution

Schöner Schein has a double meaning. It can just mean "a pretty bank-note" (Schein is short for Geldschein (bank note) in german) but it can also mean "prettified, not showing like it really is). My idea is to show a modified euro-bank note, with a new image. Instead of buildings/architekture it will show a suffering pig or other livestock. The customer is encouraged to take a closer look a the price (bank note) to discover the real cost (e.g. suffering animals) of his purchase.

Campaign Scaleability

Activists pay with modified bank-notes at the targeted supermarkets.