Demand Transparency
A shadowy pig face demanding transparency


The visual language of this idea utilizes a poster with a shadowy pig face, and it demands transparency about the reality behind cheap meat production.

Here the poster is a surface which is not transparent, and viewer sees a small part of the pig. Thus the viewer feels that she/he knows a little about the the production of cheap meat.

Campaign Scaleability

Posters imitating the surface below can attract attention because they seem like transparent. This illusion refers the slogan: demand transparency. These posters should be prepared regarding the location of the poster. Posters on crowded areas near marketstores can be used for calling people to act.

Other entries in this project