jovoto / Demand Transparency / Greenpeace against cheap meat / Greenpeace

Greenpeace against cheap meat

Demand Transparency

A shadowy pig face demanding transparency

Solution

The visual language of this idea utilizes a poster with a shadowy pig face, and it demands transparency about the reality behind cheap meat production.

Here the poster is a surface which is not transparent, and viewer sees a small part of the pig. Thus the viewer feels that she/he knows a little about the the production of cheap meat.

Campaign Scaleability

Posters imitating the surface below can attract attention because they seem like transparent. This illusion refers the slogan: demand transparency. These posters should be prepared regarding the location of the poster. Posters on crowded areas near marketstores can be used for calling people to act.