How much?
The reality of cheap meat production and distribution.
1/3

Solution

The true way in which cheap meat gets to the customers and what that process involves is cruel and damaging for the environment. By asking the real price of cheap products we may discover the real effects of this industry.

Campaign Scaleability

This campaign is mainly focused on what's the hidden truth about the cheap meat that's found in discount stores. The horrors that go unnoticed are greater than anyone can imagine and this poster series is a subtle and yet powerful way of portraying the message.