A visual parallel between the image of the clown (a symbol of hidden sadness behind a happy mask) and the cheap meat at the supermarkets, whose hidden problems are being covered under seductive appearances.
The main visual can be derived with multiple animal/clown faces, that create a whole series which follows the main tagline: "Stop clowning around!"
https://thepopcornpiggy.blogspot.ro
https://www.shutterstock.com/image-photo/closeup-sheeps-head-against-white-background-127120616
https://timedotcom.files.wordpress.com/2014/06/130011372.jpg?quality=85
http://parodos.emuziejai.lt/portfolio/rokiskio-grafu-drabuziai-ir-aksesuarai
https://timedotcom.files.wordpress.com/2014/06/130011372.jpg?quality=85
