Less meat Less heat.
Showing the "heat" in different situations - crowded, pollution, GMO, pain, health risks, war etc...


We have a lot of figures that stand out in a negative way when we are talking about meat industry.

Picked up 3 of them + an idea that represent the concept.

Less meat, less heat is the statement that we need reduce our meat consumption with at least 50 % in order to have: - less crowded factories = more small and medium farms; - less pollution = less greenhouse gases; - less genetic modified organism = less health risks.

and the game can go on.

Campaign Scaleability

The message is clear. We need people to realize that this isn't playground anymore and more important, we are the buffer zone between changes.

Pick the right side.


Changed the style of the pictures to have a faster understanding and emphasizing.

Other entries in this project