Behind the Scene
The true story behind


the idea seeks to makes visible the story behind the cheap meat industry, through an infographic approach, in a sort of reverse story, which start from the made-up ending of a cheap meat photo shoot, (with all the nice lighting, Make-up, retouching, beautiful backdrops) until put all the foul truths into one appealing and entertaining visual.

Campaign Scaleability

The idea aims to show the story hidden behind the meat industry through an appealing infographic approach, a reverse story which starts in a product photosession and shows the negative aspects that most people unknow. The design can be adaptated on posters or animated media, like gifs and video.