See Behind the Barcode
A visual language using barcode and pictures to demand the "hidden truth" about cheap meat


The truth about cheap meat is being hidden by the stores. And the images behind barcode stand for "the hidden reality behind cheap prices".

There are three different posters on consequences of cheap meat: animal suffering, global warming and health risks.

The barcode+photo idea can be used at crosswalks for Guerilla Street Campaigns.

Campaign Scaleability

Crosswalks used for their resemblance to barcode many times. This idea repeats this wit for gaining attention. The images painted on crosswalks will communicate about bad consequences cheap meat causes. Detailed information can be gathered by scanning the barcode link directing to campaign website.