Sometimes when you save you lose much more / Update!
A real living piggy bank
1/3

Solution

We show the classic symbol - a piggy bank in order to illustrate the richness of the hypermarkets. A wealth accumulated at the expense of the animals, consumers and nature. That's why we put an ultimatum - either stop saving or get ready to lose - trust, clients, money ...

Campaign Scaleability

The vision can easily be adapted to different media. A three-dimensional piggy banks can be made and placed near banks. It will create first the feeling that a bank deposit or other savings tool is being advertised. When someone looks at it it will become clear that it is all about cheap meat.

Other entries in this project

#meinsenf
Divided
7
191
5.85
REAL COST
amrashibany
10
193
5.82