We show the classic symbol - a piggy bank in order to illustrate the richness of the hypermarkets. A wealth accumulated at the expense of the animals, consumers and nature. That's why we put an ultimatum - either stop saving or get ready to lose - trust, clients, money ...
The vision can easily be adapted to different media. A three-dimensional piggy banks can be made and placed near banks. It will create first the feeling that a bank deposit or other savings tool is being advertised. When someone looks at it it will become clear that it is all about cheap meat.