TEAR with inside message focus on the problem: "low price and cheap meat”. The red color, zoom in animal faces the idea stand out. The tear will be used as a key visual that can be used individually in guerrilla campaigns and digital campaigns where the "observer" is driven to act and not be indifferent. Each poster show the real problem that exists when you buy and eat cheap meat from Lidl, Aldi etc
This will be achieved with the use of different animals, this way the message is wider, because it shows all the animals affected and the different problems caused by Lidl and Aldi. It’s an idea that makes you stop and take an action when you see it!