The dignity of animals is unbeatable
Article 1section 4 nature is not.
the law must be written
it is to be a thinking button
All creatures have rights
I like the text very much, but I think the picture does not represent the message.
I think I get the message - as long as animals are being eaten, speaking of their dignity is a conundrum? I find it an important thought, but it might go a bit too far in terms of this Campaign, because we are not questioning eating animals per se (although that would probably a valid campaign point in itself), but rather calling out discounters about hiding production practices and their impacts on the planet. What is the Article 1, Section 4 referring to?
I think if you can make the message a bit more on point or clear, the minced meat as a backdrop with a blunt slogan and a campaign icon like the red banner is super catchy! A reference to a responsible discounter would make it more immediately informative: The public would know who is responsible and what they can do (call on discounters or buy less meat from them) - otherwise, cheap meat could also mean from any restaurant or shop (obviously also valid, but not part of this campaign).
Thank you for participating!!
Hello Jana thank you for the suggestion.
I will work on it
Animal rights, really?
This direction is not to brief, maybe you can alter your focus slightly and concentrate it on why cheap meat is undesirable and how to convince supermarkets to be transparent for its origin and ways of production.
Please do not use CAPS in the title of your idea, nor the rest of the text of your idea, unless it is grammatically needed. ;)