Does this look like farming? (updated)
Using landjunker and bauernglück (brands sold by lidl and aldi) as questions to raise aweareness
1/3

Solution

In order to catch attention an impactful high contrast background where pigs are lined on a converyor belt fall into a something perceived as a grinder. The image is in direct contrast with "landjunker" and "bauernglück" (aldi and lidl meat brands) in order to expose their positive labeling.

The tonality behind the image is :"think again" and the answer "when pigs fly"

Campaign Scaleability

Lidl , vertical and horizontal adaptations