Does this look like farming? (updated)
Using landjunker and bauernglück (brands sold by lidl and aldi) as questions to raise aweareness


In order to catch attention an impactful high contrast background where pigs are lined on a converyor belt fall into a something perceived as a grinder. The image is in direct contrast with "landjunker" and "bauernglück" (aldi and lidl meat brands) in order to expose their positive labeling.

The tonality behind the image is :"think again" and the answer "when pigs fly"

Campaign Scaleability

Lidl , vertical and horizontal adaptations