BILLIGfleisch nicht BILLIGen
german wordplay-do not approve cheap meat
1/3

Solution

The consumer will be prompted to refuse cheap meat, under actually condition to be produced. Aldi and Lidl should show the facts behind the scene of their "Bestseller"

Campaign Scaleability

online on the Greenpeace website, facebook, twitter...., offline Poster, magazine, transparents

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