We followed an unique way constructing the campaign by playing with words and names of brands. We also maintain their visual brand identities in our poster and message to attract audience and to show whom we are demand from. In addition, we carefully try to provide a right tonality which is not aggressive with questioning these brands in the messages like "all the truth = aldı truth ?" "little cheat = lidl cheat?". And we finally add a demand text that clarifies the aim of this campaign.
Greenpeace against cheap meat
English version of the campaign.