"Sell the Truth" is a call to action to retailers to start telling the truth to customers, rather than presenting "alternative facts," which do not belong on the shelf. This seeks to raise awareness about the reality behind meat and the retailers that are deceiving customers. From a more elaborate approach, I decided to simplify the graphic and zoom in on the pig in the cage to show the negative reality behind meat.
Greenpeace against cheap meat
Possible execution for an animation.