Dis Counters!
It´s a wordplay with "Discounters" <-> "This Counters"
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Solution

The logos from Lidl and Aldi are modified and now we read the word "Leid" (harm). Between the logos we read "DIS COUNTERS". It´s a wordplay with "DISCOUNTERS" and "THIS COUNTERS". The cruelty to animals and the environment must be stopped.

Campaign Scaleability

The logos from Lidl and Aldi are modified and now we read the word "Leid" (harm). Between the logos we read "THIS COUNTS". It´s a wordplay with "Discounters". The cruelty with animals has to been stopped.