Ask yourself?
The main aim is to raise question and awareness of the sellers (Lidl, Aldi) to try to get answers.


The main idea is to raise awareness and ask questions to the sellers to spot the difference between modified and organic food. How they can close their eyes and use modified cheap meat, without considering the final results and problems which may cause consumption of modified meat?

This question and awareness is raised with usage of shocking photographies which cannot leave indifferent any person without being asked, what we truly consume?

Campaign Scaleability

Application of the poster on the big formats.