Time to change
We need a total rethink of our food and farming system before it's too late.
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Solution

With my design, I aim to raise awareness around the suffering that majority of the animals have to live through before they are slaughtered and delivered to be on our tables. Is that really what we would want to give our children? I aim to symbolically show what goes on behind the curtains and let people know what they are being sold by these corporations. I’ve chosen dark and red colors​ to represent the animal cruelty and the fact that we have stayed silent and blind about it until​ now.

Campaign Scaleability

In my design, I directly demand Aldi and Lidl to take responsibility and be transparent regarding why their meat products are that cheap and what is driving that low cost, which is arguably the extreme poor production quality and what they put the animals through to produce as much as possible.