Stranger Things
Inspired by Stranger Things - piggy is like kids in Hawkins Nat. Lab. - medications , isolation, etc
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Solution

Blockbuster series "Stranger Things" is about a girl, who was long years in Hawkins National Laboratory.

Thanks to experiments she has supernormal abilities.

Pig thanks to chemicals and medication has better color and look.

"Stranger Things" is one of the most popular shows today. Pig on poster has scarf over the eyes and blood at the nose ... like "EL" in series.

Campaign Scaleability

German headline Fremde Dinge or Verachtungsvolle Dinge.