Requiem for Aldi & Lidl
Somehow some of their values are dead...
1/2

Solution

Both brands in carved in gravestones with the surname HONEST LABELLING. The idea of an old newspaper format with orbituary section and the photo of both gravestones is pretty powerful, I think!

Campaign Scaleability

http://m.memegen.com/dyj9g7.jpg https://www.google.es/search?q=P90220090-conductor-valery-gergiev-leads-the-london-symphony-orchestra-during-the-5th-edition-of-bmw-lso-open--2254px&client=firefox-b&dcr=0&source=lnms&tbm=isch&sa=X&ved=0ahUKEwin4vf9nvbXAhUMvBQKHXQXDYoQ_AUICigB&biw=1366&