The perfect world of the lidl campaign does not show the customer the reality. The statement good meat can be recognized by the good meat is absolutely nothing to say. In this idea, we show the true face. The fibers of the meat show us in a creativ way symbols for antibiotics (syringe) or skull (health hazards).
Greenpeace against cheap meat
The title of these motifs is actually good meat can be recognized by the taste. In this Kampange you can recognize the bitter aftertaste.
So we want to beat the discounters with their own means and ask them to stop their deceitful marketing.