Question Line
A simple yet powerful key visual
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Solution

The visual represents the one question consumers need to ask the discounters: "What is the truth behind your cheap meat?" The big question mark created by the line of shopping trolleys instantly attracts attention on the issue at hand, be it on a print add, online or on the street.

Campaign Scaleability

"Question Line" installations with real shopping trolleys will be set up in public spaces. Passers-by will have the chance to support the cause by taking a picture behind one of the trolleys and Greenpeace will post the pictures on social media showing the number of people that demand an answer.