The logo instead of a trademark turns into something negative. Behind it, it has captured the truth about cheap meat. In this case we show animals. But they can easily be replaced by contaminated nature or people with health problems (two of the most famous effects of cheap meat). The headline is oriented directly to hypermarkets and calls them to set the truth free, to give more transparency to their customers.
Greenpeace against cheap meat
Interactive touch screens where Greenpeace activists will ask passerby to reveal the truth. It takes one click only and to put a badge of the campaign on your profile photo in Facebook.
Third party materials used