Greenpeace against cheap meat

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Truth exposed (UPDATED)
When knowing the truth, everything comes much more clear
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Solution

The main idea is based on a strong and shocking, visual impact. This way, the consumer retains, in a deeper consciousness, the core of the message, by identifying the real product with the image of the campaign and finding that behind a tasty look and an irrecusable price, hides a dark and devious truth. Please also check the rest of the campaign on the uploaded examples

Campaign Scaleability

The main idea is based on a strong and shocking, visual impact. This way, the consumer retains, in a deeper consciousness, the core of the message, by identifying the real product in the image of the campaign and finding, behind a tasty look and an irrecusable price, hides a dark and devious truth.