stop cheating people
The idea shows how Lidl cheats people with cheap, unhealthy meat
1/2

Solution

I expressed my idea to put the paint box walls to indicate the commercial fraud, as if they color the meat to become fresh and pure, and just cover them

Campaign Scaleability

I expressed my idea to put the paint box walls to indicate the commercial fraud, as if they color the meat to become fresh and pure, and just cover them ( paint a pretty picture of a bad reality)

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