Crossed trademarks
I cross "meat" with negative adjectives in the style of big discounter logos.
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Solution

I create high recognition value by adapting popular discounter logos to the word "meat". This is being crossed (to death / a dead end) with negative adjectives like "greed", "fat" and "cheat". This combination works both, in English and German and attracts people to read the subtext, which explains in easy languages what matters.

Campaign Scaleability

The German translations of "meat" and "fat"