No! I won’t put cheap meat in my pots and pans.
People who love home cooking care. We encourage them to use their voice and say no!
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Solution

As the most important thing to big companies is sales, we want to let them know that they lose a big customer group by selling cheap meat. People who love cooking care about quality, animal welfare and not having antibiotics in their meat. We want to encourage them to use their voice against big supermarkets like Lidl and Aldi and let them know by saying no in a positive and supportive way. In German it could be translated as "Nein, das kommt mir nicht in den Topf"

Campaign Scaleability

All aspects of the damages cheap meet brings to animals and our planet can be pointed out in different scenarios showing a wide audience. A simple App collecting peoples nos and sending them on to Lidl and Aldi.