Take off your mask!
In the time of consumerism and mass production, hypocrisy is a very common tool to manipulate buyers
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Solution

In the time of consumerism and mass production, hypocrisy is a very common tool to manipulate buyer. For that reason we need to ask sellers to provide us with truth facts and take of their masks. Since our main targets are Aldi and Lidl, I used LIDL logotype to emphasise their double side story. First story is what we see on first buy, and the second one is the revealed truth under the mask.

Campaign Scaleability

Since our main targets are Aldi and Lidl, I used LIDL logotype to emphasise their double side story. First story is what we see on first buy, and the second one is the revealed truth under the mask.