Why so cheap?
The discounters should be truthful about the origins of their cheap meat products
1/3

Solution

The discounters are selling cheap meat products without owning up to this fact. By portraying meat products in the form of key rings, we want to point out the low cost and value of these products and call discounters out to own up to their selling practices.

Campaign Scaleability

The concept-poster of our campaign idea.