Anti-Heroes (work in progress)
The idea is to show eyecatching but not symphatic cartoon figures who love discounter meat.
1/3

Solution

The colorful cartoons will be eye-catching. On second moment the viewer will registrate that these guys are not really symphatic and what they have to say, is not very symphatic, too. So I hope that the viewer will get an thinking adjoining without being distraught by cruelful images.

Campaign Scaleability

City Poster for example