Greenpeace against cheap meat

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No cheap tricks anymore!
Quality and price are connected. Especially when it comes to buying meat products.
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Solution

Quality and price are connected. And theoreticly everyone knows that, especially when it comes to buying food and meat products. But discounters try to hide this fact with misguiding advertisement which seems like a bad magic trick. But this trick is debunkable.

Campaign Scaleability

STICKER: The two halfes of the pig can be used as a key visual. Since seeing one half is confusing you search for a meaning till you find the other half, showing that it is not logical to seperate the two.

SECOND POSTER: We show the other side of the boxes depicting bad living conditions and food