Irre Wege crazy way
Show us the way your meat has to take and do not lead us astray
1/3

Solution

On the first glance it becomes clear what kind of confused warrior the meat has to take until it arrives at lidl and aldi. The symbols show at a glance what the meat has to go through.This idea also works as a game. Maybe also a giveaway ball game for children. Because the younger generation in particular should be aware of what they eat and where it comes from.

Campaign Scaleability

Die Kampagne Irrewege funktioniert online und offline. Im Internet sind die Symbole anklickbar und man erhält weitere Informationen zu den Stationen des Discounterfleisches. In einer App kann man die Wege mit dem Finger entlangen fahren und interaktiv werden. Als Poster an Haltestellen oder U-Bahn.