Exposing the difference of positive advertising and tragic reality in a "seriously" sarcastic way. Using Landjunker brand label from Lidl as a starting point, on it's label there is drawn an over-sized factory farm, a line of pigs and cows held by their legs upside down. Also, other side effects of factory farming are represented through icons and i've used a bit of wordplay instead of "deutsches qualitätsfleisch"