Uncut Version (updated)
The difference between what the consumer sees on a label and a different reality
1/3

Solution

Exposing the difference of positive advertising and tragic reality in a "seriously" sarcastic way. Using Landjunker brand label from Lidl as a starting point, on it's label there is drawn an over-sized factory farm, a line of pigs and cows held by their legs upside down. Also, other side effects of factory farming are represented through icons and i've used a bit of wordplay instead of "deutsches qualitätsfleisch"

Campaign Scaleability

Seen nearby it should spark the interest.