QUAL ität
The solution can be so simple: the german word QUALITÄT (quality) contains QUAL (torture)


The customers have a right on correct information. And they have to learn to read between the lines. So lets start with the wonderful german word that you can find on all of those meat packages: Quality

QUAL ität.

Qual - engl.: torture

Campaign Scaleability

Guerilla stickers, half-transparent and easy to remove (in order to see, what's written on the original label)

Other entries in this project