Mass production, pollution, food coloring, hormons, deforestation... These facts are hidden to the consumer. It is time to highlight the problem.
Greenpeace against cheap meat
This campaign is a kind of reverse advertisement from supermarkets. The attention of the consumer is catched by the meat in the middle of the scene. All around is shown the real process behind the mass production of the meat: antibiotics, steroids, food coloring and finally the pollution.