In the shadow
The facade can be pretty, but the truth is always there.


This idea is focused to deliver a simple but strong visual that shows the hidden side of the cheap meat wich people buy.

I aim to make people curious and actively ask about this situation and not generate an anti-stance by telling people they HAVE to look this up. I believe that proposing an idea and have people research and learn willingly on their own will have a more lasting effect.

Campaign Scaleability

Example for outdoor deployment.

  • German Version