DON`T CHEAP (CHEAT) YOURSELF
It all comes back to yourself. Be aware of your consumption, eat valuable meat and change a lot!
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Solution

It all comes back to yourself. Be aware of your consumption, eat valuable meat and change a lot! I decided to chose a composite of both human and animal, since eating cheap meat will always affect both humand and animal. May people think about more respect and awareness, what they pay is what they get.

Campaign Scaleability

The key-visual is scalable at all thinkable marketing tools, offline and online.